Shishi Legion Strengthens Regional Brand Overall Image

< p > it is understood that the stone lions Pavilion, which consists of 43 independent brands, including Ji Jile, San GIO, wolf clan, Sloan, Ji Jile, JIMS, big brother and little naughty, occupies an area of about 5000 square meters. The stone lions are the largest in scale in more than ten years. It has become the largest exhibition group in the CHIC exhibition.

On the morning of March 26th, "the Declaration on China's clothing quality improvement and the information communication mechanism and annual arrangement information release of Chinese clothing business alliance" were held at Shishi Pavilion.

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At the ceremony, the Shishi municipal government, the chamber of Commerce and the enterprise linkage actively responded to the "2014 China clothing quality promotion declaration" issued by the China clothing association. "P"

Zhang Yongning, Secretary of Shishi municipal Party committee, pointed out that this exhibition is an opportunity for stone lions to respond positively to the "2014 China clothing quality promotion declaration" put forward by the China clothing association, which demonstrates the firm determination of the Shishi government and enterprises to build the Oriental Milan. It will also accelerate the implementation of the Milan plan and create a new name card for the stone lions "< a href=" //www.sjfzxm.com/news/index_c.asp > East Milan < /a ".

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< p > < strong > 43 excellent clothing enterprises unified Cloth Hall < /strong > /p >

< p > it is reported that Shishi clothing industry chain is complete, clothing category is rich, and clothing brands are numerous. This CHIC exhibition Shishi Exhibition Group has brought the leading brand of men's wear, women's wear, children's wear and casual pants.

The famous brands such as the wolf family and other famous brands, including the western region camels that just listed last year, have joined the camp of Shishi exhibition group. In the women's wear section, there are well-known brand Jinyuan and French style "a href=" //www.sjfzxm.com/news/index_c.asp "fashionable dress brand < /a > WEWE; in the children's wear area, the two brands of small leather and Jiyue music are famous all over the country, one is famous for its marketing and animation concept, while one is good at innovation, winning the world with the innovative mode of" no ordinary road "; the casual trousers area is also the representative product of the stone Lions cluster, and the representative companies of the Shishi, such as the old city, the rodas and the four Hailong, will focus on displaying the image externally, and achieve the goal of joining the merchants. The leisure men's wear section, which has won the" China brand annual award ", JIMS, Menswear, and the pformation and upgrading of Shulu.

In addition, CABBEEN, AI Deng Bao and so on < a href= "//www.sjfzxm.com/news/index_c.asp" > Shishi brand < /a > enterprises are also in this China International Fashion Zhou Liangxiang.

Bossman's "BOS man pragmatic business opportunities - high-end commercial docking show" also appeared.

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< p > "the current market competition has been promoted from the competition of enterprises to the competition of industrial clusters, from the competition between single enterprises to the competition among regions."

Tian Qiming, President of the Shishi textile and Garment Association, said that in recent years, the municipal Party committee and the municipal government have assessed the situation and put forward the strategy of "quality stone lions and two pioneering", building "talent, population and popularity" gathering cities, and formulated the "Oriental Milan" strategic plan to comprehensively promote the development and reform of the whole city.

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< p > from condensing the strength of enterprises to forming the advantages of clusters and building up regional competitiveness, the most intuitive feeling of entrepreneurs coincides with the strategic layout of the Party committee and the government in the face of complex and severe economic situation.

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"P", "we unveiled this year in a unified image, breaking the situation of" self governance "of enterprises in the past. The information release is more unified, the business group receives higher specifications and attracts more and more professional buyers.

Liu Yiqun, Minister of brand of the city textile and clothing trade association, said that in his view, the holding of the exhibition was not only an instant result of the substantial increase in the volume of enquiry, but also strengthened the overall image of the regional industrial clusters and brought endless business opportunities to the long-term development of the industry.

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"P >" the current market, the competition is extremely fierce, many enterprises are going downhill, and Shishi enterprises jump from the competition of enterprises to the competition of industrial clusters, from the competition between single enterprises to the competition among regional groups.

Breaking the past situation of self reliance, our information release is more unified. Our business group reception specifications are also different from other exhibitors. Our brand is more diversified. We take the road of alienation, which is to attract more enterprises, businessmen, participants and media attention.

Dai Sheng mu, vice chairman of the Shishi textile and clothing chamber of Commerce and chairman of Quanzhou San GIO Clothing Industry Co., Ltd.

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< p > < strong > deducing Milan color < /strong > /p in the name of "quality".

< p > "we are full of" Milan color "this time.

Gao Pu Rong, Secretary General of the Shishi textile and Garment Association, said that as the most influential fashion publishing platform in China, the Shishi pavilion has launched a special special event in Shishi hall, which will let Chinese and foreign businessmen witness the development of Shishi. "This not only shows the determination of Shishi to build Milan in the East, but also speeds up the pace of Milan plan".

Moreover, as a famous textile and clothing city in China, Shishi is gradually pforming its brand from "clothing" to "fashion", and upgrading from "China's leisure and clothing city" to "Oriental Milan". It also focuses on integrating with the international market. Fashion, personality and Gao Duancheng are the main line of development.

The Shishi Exhibition Group has taken nearly 5000 square meters exhibition area in the E2 leisure clothing hall to occupy the momentum of half a pavilion, specially set up the "Milan Avenue", and unify the image design and layout. By reproducing the scene of "Milan Avenue", it continuously integrates resources, enriches connotation, and raises the price value, so as to build the brand strength of industrial clusters.

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"P" has always been the Shishi municipal Party committee and the municipal government's "government set up, enterprises singing opera" concept of service to promote Shishi enterprises continue to move forward, the implementation of the "Oriental Milan" strategy to speed up the "creative stone lion" process, from the YI clothing Expo to Shishi textile and garment industry production base to the Shishi Oracle textile and clothing innovation and development cloud platform, from Shishi clothing city to Shishi International Textile City to Shishi (China) excipient City, around the escalation of the industrial chain gradually showed a "tall" trend.

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< p > "this stone lion enterprise holds a group to participate in the exhibition, creates the stone lion theme exhibition area, brings definitely is not only the enterprise's inquiry quantity rises greatly the result."

Liu Yiqun, chairman of the brand Department of Shishi textile and clothing association and chairman of Wolf Road clothing, said that holding the exhibition has strengthened the overall image of the regional industrial clusters, and has brought unlimited business opportunities to the long-term development of the industry.

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< p > < strong > exhibits exhibit differences with the information, exhibitors < /strong > < /p >

The difference between P and previous brand participation modes is that the Shishi Exhibition Group also brought mechanical equipment and information enterprises.

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One of the representative enterprises of Fujian sewing equipment industry, from Shishi, and the Hongyun clothing car with the concept of "focusing on high-end computer sewing machines" has brought the "Toyama" brand advantage products, while the cloud clothing Mdt InfoTech Ltd based on the Shishi Oracle textile and clothing innovation cloud platform has brought the high-end level of the textile and garment industry informatization. The leading industry level software such as digital ordering, O2O management, e-commerce, customer relationship management has been adopted by Fujian famous brands such as the seven wolves, CABBEEN, XTEP and rich birds. The appearance of "cloud dress" will boost the upgrading of the whole "Shishi Exhibition Group", and it can explain the determination and strength of Shishi's "Oriental Milan" road. < p >

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< p > as the fashion source of "Min Pao dress", "Shishi plate" not only brings diversified products such as men's wear, women's wear, casual wear, children's wear, intelligent sewing equipment, cloud platform, etc., but more importantly, under the great context of "Upgrading Chinese clothing quality", Shishi dare to be the first person, giving the strongest voice in CHIC's platform with global influence. "This is a highlight of our exhibition."

Tian Qiming, President of Shishi textile and Garment Association, said.

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Despite the fact that the global economic situation has been recovering in recent years, the growth of consumption power is still slow. Nevertheless, in China, the news of garment quality sampling has never been heard. As a result of China's "clothing power" to the "clothing power", the quality of clothing has become a hot topic. As one of the important sectors of the national textile industry, Shishi put forward the strategy of "upgrading the quality of the industry" 3 years ago, implemented the "East Milan" plan, promoted the pformation from production to production service, changed from OEM to independent innovation, pformed from production service to production fashion, and guided the upgrading of textile and garment industry structure with "customization, high-end, individualization and small batch".

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