"Adidas" Becomes "Addis" Alert Network Fake

< p > recently, Dangdang and Amazon sold counterfeit cosmetics, making the online selling again a social hot spot.

It is not uncommon to accidentally buy fake goods online.

< /p >

< p > "originally wanted to buy two" Adidas "sneakers, but I did not expect them to be" Adidas "after receiving them.

Xu Min, a student in a university in Haidian District, Beijing, took advantage of an electric business website to promote sales, and "snapped up" a pair of sneakers.

The introduction of merchandise and pictures of goods are international brands "Adidas".

< /p >

< p > e-commerce is also facing challenges of counterfeiting, fraud and infringement of intellectual property rights as it develops rapidly.

Chai Haitao, deputy director of the national office for the fight against infringement and counterfeiting, said that the new trend of infringement and counterfeiting to the Internet field will focus on the fight against counterfeiting in the Internet field.

< /p >

< p > < strong > the sale of counterfeit goods and piracy through the Internet is increasing day by day. < /strong > < /p >

At present, the sale of counterfeit goods and piracy through the Internet is increasing at P.

< /p >

< p > some electric business operators use consumers to covet cheap mentality, sell shoddy products under the guise of famous brand.

Open the website of an e-commerce platform, search with Nike + foreign trade as the key word, and quickly search out a variety of products.

The original price of several hundred yuan clothes, only tens of dollars can be bought.

Though cheap, there is often no guarantee of quality.

< /p >

< p > online selling and selling fake and shoddy products are different from traditional counterfeiting and selling.

Comparatively speaking, online selling and selling fake and shoddy are more concealed, and the chain of illegal crimes is long and the scale of crimes is large.

< /p >

< p > "for example, the command center of illegal elements is in a place, but the place of production is in the place of sale, the place of sale is in the land of the third party, the place of receipt may be in the Ding land, and the network server may be inside or outside the country."

Chai Haitao said that these characteristics put forward new challenges to combating and curbing crimes.

< /p >

< p > Chai Haitao introduced that our country is establishing an integrity central database on combating infringement and counterfeiting. Besides the general legal information of business registration, the database will also load the information on the results of infringement and counterfeit administrative penalty cases in the database.

If the central database can provide public services to the community in the future, it will provide convenience for enterprises to avoid doing business with "blacklist" enterprises. Consumers will also have more channels to avoid buying fake products when they buy online.

< /p >

< p > < strong > Network counterfeiting requires the joint efforts of law enforcement departments and network platforms, < /strong > /p >

< p > the new characteristics of Internet infringement determine that the power of law enforcement under the traditional line needs to be combined with Internet technology to better play its role.

On the e-commerce platform, each paction is recorded on the technical backstage, and every seller's information is traceable.

Internet technology can provide more favorable conditions for the protection of intellectual property rights and the management of counterfeit and inferior commodities.

Network fraud requires the joint efforts of law enforcement departments and network platforms.

< /p >

< p > "we will promote and improve the cooperation mechanism between law enforcement supervision departments and some key network platform operators, promote the sharing of relevant information and enhance the regulatory capability, and form the resultant force to crack down on the manufacture and sale of fake and shoddy commodities."

Chai Haitao said.

< /p >