Behind The Big Shots Of Quanzhou Shoe Enterprises CCTV

The most direct reason for Quanzhou sporting goods enterprises' "big deal" in 2009 CCTV gold advertising bidding is that enterprises have confidence in the future.

So where does this confidence come from?

Entrepreneurs and experts have found answers to us.

The first is the market, the second is the brand.

The move of Quanzhou sporting goods enterprises seems unexpected. In fact, it is by no means an enterpriser's fever. It is a decision made after market investigation and deliberation. The winning bid is also within the budgetary scope of the enterprise.

"The development opportunities that the sports industry may bring to the post Olympic era" is not an empty imagination of entrepreneurs.

The performance summary of Anta and XTEP gave us an explanation that Anta's orders in the second quarter of 2009 will grow by 30% over the same period last year, and XTEP's orders in 2009 will increase by 40% over the same period last year.

Quanzhou has a high reputation for its brand, and the brand has cast ten years of glory for Quanzhou enterprises. The brand is also the reason why Quanzhou enterprises are less affected in the financial crisis.

However, as the foreign trade market shrinks, more and more sporting goods companies are turning to the domestic market. In the next few years, the competition in the domestic sporting goods market will become more intense.

At this time, for Quanzhou enterprises, the most important thing is to keep the original market and further enhance the reputation and loyalty of the brand.

When the industry enters a period of adjustment, whoever can get the best resources can go farther.

On the one hand, the opportunities brought by the post Olympic era and the support of the domestic demand market are on the one hand, and on the other hand, the intensification of competition in the industry.

For enterprises in Quanzhou, only by catching up with them and using their brand advantage to seize the most effective resources can they occupy the most advantageous position in competition.