Representatives Of The Two Sessions Stressed That The Brand Building Of Spinning And Weaving Industry Needs To Draw Nutrients From Traditional Elements.

< p > < strong > draw nutrients from traditional elements and make the brand with Chinese characteristics < /strong > /p >
Zhao Feng, chairman of the National People's Congress and curator of the China Silk Museum, expressed his views on the brand building of silk culture. He thought silk had natural and exquisite cultural characteristics. If we could apply these two aspects to products well, we could highlight the unique cultural characteristics of silk in today's vast family of chemical fibers. Besides, the special skills of silk, such as fabric selection, manufacturing methods, embroidery and dyeing, have unique Chinese flavor. "P" When building brand, if we can strengthen the research in this field, extract the elements of Chinese traditional culture and integrate today's fashion elements, we will create a Chinese brand. < /p >
< p > Zhao Feng revealed that the Chinese silk museum is carrying out a collection of ancient Silk work. From about ten thousand silk designs, three thousand real patterns are extracted, and many elements are decomposed. These elements are made into a database for the purpose of "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a ". < /p >
< p > strong > quality products is the basis of brand development < /strong > < /p >
< p > under the background of the gradual increase of people's brand consumption consciousness, what should enterprises do in the domestic a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a >?
Zhang Huaming, President of the National People's Congress and Hua Zhi Yi fashion group, said that with the further expansion of China's economic domestic demand, consumers are becoming more and more keen on quality products and national brands. P In the past, textile enterprises mainly focused on processing and intermediate links. During this process, Zhang Huaming felt that foreign consumers also liked Chinese quality products. Therefore, he judged that in the next export activities, China will surely rely mainly on China's high quality commodities, namely, China's design and high quality goods made in China, and the proportion of high-quality goods in China's local brands will be bigger and bigger. < /p >
< p > "with the rise of the Chinese dream and the rise of the Chinese nation, our national pride has been greatly strengthened. Over the past few years, it has been found that foreign luxury goods are no longer the same. Now consumers have high hopes for Chinese brands. They hope that Chinese brands will integrate Chinese spirit and Chinese elements into products. Zhang Huaming said. < /p >
< p > < strong > brand operation is inseparable from the interaction between channels, lines, and offline. < /strong > < /p >
< p > with the development of e-commerce, especially when young consumers like to purchase online, the entity channel has suffered a certain impact when operating a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand. In this regard, Zhang Huaming believes that physical channels are very important, especially when creating high-end brands that can represent China's fashion brands. A store that can interact with customers is very important, because it embodies the culture of a brand from its design, space, decoration, display, merchandise display and service. However, in the era of technology, it is also important to make use of online and offline interaction to make consumers more convenient and convenient. It also reflects the construction of brand culture. < /p >
Xu Wenying, vice president of China Textile Industry Federation, agrees with P. "Now many high-end products have been sold online, including high-end cashmere sweaters, thousands of dollars are sold online, and if your brand wants people to buy, they will have to face the trend of the electricity supplier." Xu Wenying said. < /p >