Luxury Launches Wechat Micro-Blog Channel

< p > it is reported that with the increasing number of non-stop flights between China and Europe, the increasingly large Chinese luxury buyers have come to Europe's shopping capital.

During the Chinese New Year holiday, about 110 million Chinese travelled abroad and started a luxury journey with a suitcase and wallet.

European luxury goods < a href= "//www.sjfzxm.com/business/" > Supplier < /a > has made adequate preparations for this huge consumer group.

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< p > < strong > to welcome Chinese "shopping group" to specially employ Mandarin speaking staff < /strong > /p >

< p > < strong > last year the Chinese spent 80 billion dollars on luxuries, /strong > /p.

Mao Xiaoyan, sales manager of P > 28, flew from Shanghai to Paris Charles De Gaulle Airport.

Before she could get her luggage, she began to plan a three day trip to Paris with a friend.

What do they expect most for the first time in Europe? Mao Xiaoyan laughs, "Chanel (Chanel) and Prada (Prada)".

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European luxury goods suppliers have made preparations in advance for the arrival of the group of important guests, including the provision of the flagship exhibition hall with Putonghua commentary, the opportunity to explore the backstage in the fashion show, and a series of other high-profile activities targeting buyers of Chinese tourists. P

American brands have been slow in attracting Chinese shoppers, but retailers like Tiffany and Tiffany have hired Mandarin speaking staff or organized thematic events.

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< p > it is reported that the number of luxury goods purchased by Chinese consumers is the highest in the world.

In 2013, the Chinese spent more than 80 billion yuan on the purchase of personal luxury goods (about 480 billion yuan), of which 2/3 purchased from abroad.

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P, the world's largest luxury goods group and Paris based Luwei Ming Xuan group, said last week that the decline in China's local market demand was a reason for its poor performance in 2013.

For this company and many similar companies, this is also a better reason for them to invest more money into the European exhibition hall and to pfer investment from mainland China.

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Last year, Louis Weedon opened a 10 thousand square foot (930 square meter) "small building" on the top floor of a Searl flock store on Oxford street in Oxford, London, including three shops and a glass scroll elevator.

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< p > < strong > to satisfy the curiosity of Chinese people, the luxury brand shows the history show technology < /strong > /p >

< p > < strong > international big name also uses WeChat micro-blog to aggregate China's "Shopaholic" < /strong > /p >

To meet the needs of Chinese shoppers, some European luxury goods manufacturers seek to make use of their brand heritage and expertise to provide visiting experiences in their landmark European shops and even to build museums, such as Louis Weedon's Espace Culturel on Champs Elysees street in Paris, P.

Other brands have organized product skills exhibitions that are only open to invites, and some companies and analysts say such activities are particularly attractive to Chinese tourists.

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< p > for example, Gieves & Hawkes, a 240 year old London clothing brand, attracts a group of Chinese tourists from busy Bond Street to its shop at 1 Saville street.

This shows a large number of gorgeous costumes in the Royal and military forces dating back to eighteenth Century.

A Mandarin speaking tour guide will provide plation services to visitors. Visitors can also visit the workshop where they make custom clothes. Here, jvex can manually sew 1000 suits each year.

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< p > Gio Van Kors, director of marketing, "a href=" //www.sjfzxm.com/pioneer/ "> Simon Beck < Simon" (Simon Baker), said, "in order to let tourists see all the components of a luxury brand, this provides a feeling of immersion."

The company has more than 100 stores in China.

"Our Chinese customers want to know what it means by tailoring a Saville Street store for you, and why it is more luxurious and prestigious."

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< p > Zegna, a clothing company in Italy, works with boutique travel agencies and hotels favored by Chinese rich people to provide VIP tickets for its brand European fashion show and a chance to enter the background.

Zegna has also studied Louis Weedon and other brands, and created official accounts on WeChat, the most popular mobile information service platform.

Chinese people use WeChat more and more frequently when traveling overseas.

Louis Weedon and Boboli are also very active on social media platform Sina micro-blog.

Harold, a London department store, has also set up a WeChat account which regards Chinese tourists as the largest overseas Harrods group.

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< p > < strong > China forbids travel agencies to bring European tourists to high-end stores. < /strong > < /p >

< p > < strong > more "shopping maniac" online price choice free line < /strong > < /p >

Philip Grino, co-founder of the consulting firm's emerging market a href= "//www.sjfzxm.com/news/index_s.asp", luxury consultant, /a, said that if a Chinese traveler returned home with a memorable memory worth sharing, he would be a very influential brand ambassador.

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The P's luxury industry's dependence on Chinese tourists was highlighted at the end of last year.

In October, China passed a consumer protection law to prohibit travel agencies from making stops in high-end department stores by making tourists traveling to Europe.

These high-end stores include Paris's Lafayette department store and Milan Renaissance department store.

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P, global blue Union, estimates that this kind of guided consumption accounts for about 40% of China's luxury consumption in Europe before the law was introduced.

This provision has a significant impact on luxury consumption of Chinese tourists in the fourth quarter, while sales growth in the entire European Union has been halved, to 9.5%, while the increase in the first three quarters of last year has reached 20% or higher.

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< p > but analysts do not believe that the overall trend will be reversed because the high price of luxury goods in the Chinese market has made many Chinese people tend to shop overseas.

At present, more and more Chinese tourists with these digital tools, especially young travelers, have abandoned traditional group tours and travelled alone to foreign countries for shopping.

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