YOUNGOR "Three Complete" Quality Management Mode To Achieve Steady Operation
In December 16th, 2013, in December 16th, the highest quality government award in China was awarded the first China Quality Award. YOUNGOR group Limited by Share Ltd won the nomination award of China Quality Award in fourth place, becoming the only enterprise in the national garment industry to win this award. < /p >
< p > as one of the largest clothing enterprises in China, YOUNGOR group Limited by Share Ltd was once referred to by Zhejiang capital circles as "the most serious business". Recently, YOUNGOR group Limited by Share Ltd (general manager of YOUNGOR) general manager Xu Qigang said in a media interview that although YOUNGOR has been involved in diversified management in recent years, YOUNGOR has started to make clothes and will always take clothing as its main business. < /p >
"P" YOUNGOR not only said so, but also did so. In June 2013, YOUNGOR returned two Hangzhou Shenhua plate blocks, which is widely believed to show its courage and determination to concentrate more efforts on its main business. < /p >
< p > < strong > brand culture leads self transcendence < /strong > < /p >
It is one of YOUNGOR's goals to transform P from product maker to brand culture creator. As early as in 2009, Li Ru, chairman of YOUNGOR group, put forward that he should turn from technology intensive to art and creative enterprise, and transform YOUNGOR from garment factory to "cultural and artistic world of creative creation". < /p >
< p > at present, the six major brands of YOUNGOR have formed their own distinct brand positioning, outstanding product styles, prominent brand YOUNGOR, highlighting functionality; the high-end brand MAYOR aims to build China's customized brand and its connotation is low-key luxury; GY brand builds the concept world of young people in fashion style; CEO represents the coastal customs of the United Kingdom; HANP health, environmental protection, fresh and elegant origin, and Hart Schaffner Marx inherit the American leisure style. < /p >
< p > to enhance the cultural connotations of the six brands, YOUNGOR also set up the YOUNGOR creative arts and Design Co., Ltd. of Ningbo. The main function of the company is to refurbish the existing shops and decorate the new shops according to the different product positioning and target consumers of the six brands. < /p >
< p > talent is one of the driving forces for the development of brand culture. Based on this, YOUNGOR's six brand studios actively nurture outstanding design talents, and cooperate with teams such as Japan, Europe, and so on, "a" _blank "href=" //www.sjfzxm.com/ "designer" /a ", and have designed a design center in Italy and other countries to collect cutting-edge information of industry fashion and absorb the latest design concepts. These efforts have brought notable results to YOUNGOR. In recent years, sales in the domestic market of YOUNGOR have increased rapidly, sales have increased by 20% annually, and the profit has increased by more than 38%. "In 5 years, we can completely reinventing a YOUNGOR," said Li Rugang, general manager of YOUNGOR. Under the guidance of brand culture, YOUNGOR is gradually realizing self transcendence, showing the positive posture of Chinese clothing brand in international competition. < /p >
< p > < strong > innovation drive gives rise to core strengths < /strong > /p >
< p > entering YOUNGOR, you will be amazed at its magnitude: upstream a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > City, middle reaches of clothing city, downstream flagship store, as if it were an aircraft carrier. YOUNGOR has established a vertical garment industry chain from raw materials, fabrics, garments, and sales, and the product quality and R & D capability has reached the international advanced level. With the core advantages of vertical industry chain, YOUNGOR has achieved one after another technological innovation breakthrough. < /p >
< p > HP finishing cotton ironing shirts, nano +VP ironing shirts, DP ironing shirts... YOUNGOR's shirt products are endless. It is worth mentioning that DP ironing shirts can maintain excellent crease free and ironing effects after repeated washing. They are full of handle, excellent breathability and hygroscopicity, and have excellent gloss. < /p >
It is YOUNGOR's scientific and technological innovation to make clothes that others can't make and increase the added value of products. < p > YOUNGOR has done similar research on suit fabrics, and developed a suit of crease free and crease resistant suit fabrics. "The crease suit we made is priced over 4000 yuan, and the average suit price is only 2000 yuan." Li Rucheng said. < /p >
There is no end to the road of P innovation. Today, YOUNGOR's development in hemp products has made remarkable achievements in the world. A colleague from Italy once said that they spent more than 20 years researching and developing this field, and now Chinese enterprises are already in the front. < /p >
< p > < strong > quality is the first step to ensure the voyage of aircraft carrier < /strong > < /p >
< p > for enterprises with the advantage of industrial chain, only by ensuring the high quality of the whole industrial chain can the competitive advantage of the industrial chain be brought into full play. After years of development, high quality is becoming another "business card" of YOUNGOR. < /p >
< p > in YOUNGOR, gradually forming "a target=" _blank "href=" //www.sjfzxm.com/ "brand clothing" /a "as the leading textile and apparel vertical industry chain," quality first "is always its core strategy. According to the reporter, at present, the mature and complete quality control system runs through all aspects of YOUNGOR quality management. Under the guidance of total quality management, YOUNGOR implements the PDCA cycle mode, which runs through all production processes such as accessories inspection, product quality control, factory inspection and so on, and implements the "full inspection" system for the accessories, and controls the whole process of the semi-finished products. Through the "finished product inspection system", it ensures that the final pass rate of the finished products is more than 98%, and the qualified rate of the factory sampling inspection reaches 100%. < /p >
Li Ru, chairman and chief executive of YOUNGOR P, concluded that clothing is the foundation of YOUNGOR's "international brand Centennial enterprise". According to public information, YOUNGOR now has 1 state-level enterprise technology centers and 3 provincial-level technology centers, 51 authorized patents, 20 national torch plans and 20 key national product projects, and has formed an industrial chain with brand clothing as the leading and innovation driven industry. Its main product shirts and suits have been the first to maintain the comprehensive market share in China for many years. < a href= "//www.sjfzxm.com/news/index_c.asp > > YOUNGOR < /a > this veritable textile and garment industry aircraft carrier is heading for the goal of" the benchmark of global garment manufacturing ". < /p >
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