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Men'S Clothing Industry Five Key Factors To Win The Market In The Future

2013/12/12 16:44:00 19

E-CommerceProduct StyleMen'S Wear Market

< p > < strong > 1. Keep pace with the times and occupy Shopping malls < /strong > /p >


< p > < a href= "//www.sjfzxm.com/" > men's wear market < /a > sales channels are mainly franchised stores, especially those with exclusive shops on both sides of the commercial street.

But with the development of the times, the changing consumption habits of consumers and the constant innovation of business models will definitely affect the consumption characteristics of specific times.

At present, the main force of consumption has changed from 50 to 60, to 70 after, after 80, after 90, and other consumers. The latter's consumption will become larger and larger and become the mainstream consumer group in this society.

New business models, such as Shopping malls, have a lot to eat, drink, play and play. They are very suitable for their fashionable and simple lifestyles and the way of thinking that integrates resources.

Therefore, men's clothing enterprises should constantly open up and occupy the influential large and super large Shopping malls all over the country, and keep pace with the times. The a href= "//www.sjfzxm.com/" target= "_blank" > clothing "/a" stores will be located in the comprehensive commercial plaza, which integrates consumption, dining, entertainment and leisure, and will have broad market prospects.

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< p > < strong > two. Grasp the essence of the fashion connotation of men's clothing < /strong > < /p >.


< p > men's fashion is not a special style, but not a dazzling color. The fashion of fashion is embodied in the harmony and unity of elements such as fabric, color, style and edition. Each customer has different requirements for fashion because of his own occupation, character, face, color and posture. Fashion is a different interpretation for everyone.

The choice of fabric, the matching of accessories, the change of a streamline, even the subtle changes in necklines, cuffs and buttons can be integrated into a fashion factor.

The fashion of men's clothing finally shows the temperament and spirit of a man, which makes people and clothing natural and natural.

In addition, fashion also needs a kind of continuation and continuous integration into the elements of the times. This is a change that complies with the trend, but not the deliberate affectation. The extension and change of the design style will let the brand lead the fashion trend forever, and make the vitality of the brand forever.

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< p > < strong > three, accurate positioning customer < a href= "//www.sjfzxm.com/news/index_s.asp" > product style < /a > /strong > /p >


< p > men's clothing must catch the core demand of customers, that is, their own positioning of the product style.

Because everyone has different interpretations of fashion, especially men, who are fond of their a href= "//www.sjfzxm.com/" target= "_blank" > clothes > /a. Therefore, more often than not, we need to start from the deep needs of our customers and design and develop them with a needle, so that we can get twice the result with half the effort.

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< p > < strong > four, changing the concept to improve the cultivation mode of VIP customers < /strong > /p >


< p > for the cultivation of VIP customers, we should not only pay attention to customer's basic information, purchase frequency, consumption level, size.

For men's clothing, we should pay more attention to their professional characteristics, dress styles and physical characteristics.

Many men do not have many conscious attention on the surface, but from the bottom of their hearts, everyone has a yearning for beauty. This gives us a broad thinking space for men's clothing sales. According to each customer's own characteristics and style preferences, we can find the precise positioning of their clothing styles, so as to turn customers into lifelong business partners.

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< p > < strong > five, on the offline line, we have made great progress in developing a href= "//www.sjfzxm.com/news/index_s.asp" > Electronic Commerce < /a > /strong > /p >


After P, 80, 90, or even further, the online market will exist as a regular sales channel for a long time. The combination of online and offline markets can better adapt to social development and win future market space.

Network marketing should pay attention to the following aspects: (1) online product positioning should be combined with the consumption style demand of the mainstream Internet consumer groups such as Post-80 and 90; (2) network marketing also needs to operate and plan like an entity, rather than carelessly as an incidental sales mode, carefully planning the promotion of online marketing, strengthening the control and control of online commodities, increasing the added value of online products and improving the quality of virtual services, is the only way to win the network marketing.

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