China'S Apparel Industry Enters The Wave Of Mobile Internet Development

< p > with the development of Internet, more and more enterprises begin to attach importance to the marketing platform of Internet, and network marketing is beginning to show the situation that overriding traditional marketing becomes the most important marketing channel for enterprises.

Wu Zhiwei of Ruian, Zhejiang, has been engaged in a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > manufacturing for many years. The garments produced have been popular with customers and consumers for many years. She believes that the apparel industry in the information age needs rapid development, and must follow the trend of the times and enter the development trend of mobile Internet with the help of mobile Internet platform.

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"P >" nowadays, the new generation of clothing industry is rising, how the market is subdivided, and the demand for distribution and fashion is greatly increased.

There are many points to be found in finding market gaps and differentiated competition.

Market segmentation is developing in depth, from product category, grade, function, marketing mode, service crowd classification, service area segmentation and so on.

At the same time, the sharp contradiction between the rapid rise of garment enterprises and the relatively lagging behind of information technology, the sharp contradiction between the original accumulation of clothing owners and the backwardness of traditional management is the basic contradiction of the garment industry.

These are the lags behind these development problems. Li Ziping, who has great interest in the mobile Internet, has created a new marketing concept. It combines the garment industry with the mobile terminals to create a client platform of < a target= "_blank" href= "//www.sjfzxm.com/" > branded apparel "/a", providing more channels and platforms for the development of the garment industry.

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< p > the use of network marketing platform to maximize the utilization of resources. Wu Zhiwei said that this is the inevitable trend of the development of the garment industry under the background of the big internet era. It is also the only way for enterprises to constantly develop vigorously under the market competition. Facing the new environment, new economic situation and the new stage of the development of the industry, with the help of the network platform, it is not only the widening of the marketing channel, but also the continuous integration and enrichment of the service business products.

A marketing revolution can bring great changes, opportunities and risks coexist. This is not only the direction and opportunity of the fierce competition in the market, but also the driving force for the continued development of the traditional clothing industry.

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< p > nowadays, the overcapacity of China's clothing industry has become a common understanding. In the past economic crisis, there are always some excellent enterprises "danger" as "machine" and stand out in the competition.

Nowadays, in the face of more and more intense market competition, the whole industry should extend the marketing mode to the high-end direction. Network marketing is an inevitable trend. The information society needs more extensive information sources, more convenient trading platform and more economical operation cost. The traditional industry needs to rely on the mobile Internet platform to run up, which will bring new changes in the marketing to the entire garment industry, and will inevitably push the traditional industries into the "mobile" online era.

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