Sharon: Focus On Fashion Trends And Look For Innovative Designs

< p > recently, Politecn Milan International Fashion Management Class Series salon was held in Wenzhou.

Chinese fashion people and our city bagpipes < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, snow dress and so on, more than 20 a target= "_blank" href= "//www.sjfzxm.com/" > clothing "less than" enterprise related responsible persons gathered together to share their respective fashion views.

Experts at the meeting said that clothing brands must have "force" to keep the market in mind.

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< p > it is reported that the International Fashion Management Master Class of Politecn Milan was established in Beijing in March this year. It was jointly established by Chinese clothing "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "association, Tsinghua University and Italy National Fashion Association, Italy Politecn Milan, to provide talents training and fashion communication platform for promoting the development of Chinese clothing independent brand.

Wenzhou is the fourth stop of the salon series, which has been held in three garment industrial clusters in Xiamen, Guangzhou and Shenzhen. The next stop will be Shanghai.

This time, the theme of WenZhou Railway Station salon is "hunting cool, focusing on fashion trends, looking for innovative design".

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< p > salon scene, China a target= "_blank" href= "//www.sjfzxm.com/" > Fashion Designer /a /a association chairman Li DQI said that since last year, the development of domestic garment industry and independent brand enterprises has met with great bottlenecks. In the past, extensive expansion methods no longer adapted to market development, and the new market demanded that garment enterprises should have fine management and personalized brand positioning.

He believes that the current domestic clothing, whether designers or entrepreneurs, is the most lack of "fixed force".

Some famous international brands such as Italy and France can stick to their brand culture and DNA no matter how they take over.

Perhaps many people do not know who the designer of LV is or what the operator calls, but the brand image has been recognized.

This is the result of the systematic and "fixed force" of the brand.

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< p > fashion luxury management expert, Italy Noah Brand Energy CEO Stefano Mangini also admitted that the clothing brand should be innovative, but also have its own personality, otherwise it will be easily forgotten by the market.

At present, many Chinese clothing brands have encountered similar problems, because they used to pay more attention to products and lack of brand personality. With the change of market and consumers' perceptions and vision, these brands were in trouble.

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