Peruvian Textile Industry Develops Asian Market

Luis Torres Bass, the promotion director of Peru's export agency, said that Peru's agricultural products and spin clothing The total exports of value-added products accounted for 60% of the total exports of value-added products, and their growth rate was the fastest in the past four years. Last year, Peru's exports of value-added products totaled US $11 billion, of which US $2.2 billion came from textile, clothing and shoes Class II products.

Torres said that Peru will actively explore emerging overseas markets in the United States, European Union countries and Asian countries. By 2017, the total export of Peruvian textile and clothing products will double to 4.4 billion dollars. Among them, about 45% of textiles and clothing are exported to the United States, 35% to Venezuela, 15% to Brazil, Mexico and Colombia, and another 5% to other countries.

At the beginning of this month, the Peruvian Fashion Textile Expo was held in Lima. Torres said in his speech that Peru would be committed to consolidating the market of Latin American countries before 2015. During 2015-2017, Peru will focus its market development on China and Japan. Peru's exports to Asia will increase by 15% every year. He said frankly that Peru's textile and clothing enterprises still have a lot of preparations to do before entering the Asian market.

"Before entering into emerging markets, we must cultivate strong clothing brands, and strive to form our own competitive advantages in cashmere and cotton innovative fabrics in the environment of" Made in Vietnam "and" Made in Bangladesh " Clothing brand "Torres said.

stay designer In terms of brand investment plan, Torres said that Peru's investment in designer brands in the past five years was only $4 million, and it will reach $60 million by 2017. "We hope that Peru's high-end textile and clothing fabric brands -- Pima cotton, camel and alpaca fabric brands can achieve internationalization. We will provide support to these clothing brands and brand designers through investment." He said that the Peru Promotion Committee and the Peru Industry Union will cooperate with private investors, Provide financial support for established or under established designer brands to implement global expansion plans. These brands include Kuna, Michelle Belau, etc., as well as some emerging designer brands such as Meche Correa, Sergio Davila, Jose Valdivia, Harumi Mamoto, Sumy Kujon, etc.

At present, in view of the fact that some designer brands have not yet been able to accept large international orders, Peru will do a lot of work to promote the development of international trade for these designer brands, help them establish production and trade platforms, enable them to display their products with international competitiveness by entering emerging markets, and promote their brand development by establishing business alliances with shopping centers, Let the designer brand show its high-quality cotton, camel and alpaca fabrics and clothing, and finally open a shopping mall fashion shop.

Torres said that Dunkenvolk, Peru's clothing brand, is promoting Peru Cotton fabric And the beach Fabric It has achieved success in terms of its sports and beach wear brands, which have opened 10 stores worldwide (3 of which are in China), and appealed to other Peruvian clothing brands to learn from the successful case of Dunkenvolk brand.

According to him, the Peruvian clothing brands Michelle Belau, Sergio Davila, Meche Correa and Jose Valdivia have cooperated and will open stores in the commercial street of Brazil at the end of this year.