China'S Shoe Making Technology Is Changing Rapidly To Create A Strong Brand.

< p > China's shoemaking industry is all round and exquisite, and Shanzhai is standing. If this continues to develop, a href= "//www.sjfzxm.com/news/index_x.asp", the footwear industry "/a" will be gloomy tomorrow.

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< p > < strong > Ctrl+C brand copy > /strong > /p >

< p > these years, the word "Shanzhai" has spread all over the river, Shanzhai culture, Shanzhai machine, Shanzhai manufacturer, Shanzhai star, Shanzhai Spring Festival Gala and so on.

Shanzhai gradually changed from a noun to a phenomenon, from a phenomenon to an industry, and from an industry to a culture.

In today's society, "Shanzhai" stands in a big way, and there is a trend of "getting flowers in a more attractive way".

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< p > the rapid development of Shanzhai, and the reason why it is like flowing water in the shoe and clothing brand in China lies in the principle of low cost, no innovation and so on.

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< p > < strong > Ctrl+V brand sticker < /strong > /p >

< p > the early Chinese footwear industry < a href= "//www.sjfzxm.com/news/index_x.asp" > manufacturing "/a" is still only maintaining the stage of "dressing" for others. Intuitive understanding, it is a simple process of brand stickup. It is undeniable that OEM is a good learning process. OEM is a necessary stage for the development of China's footwear industry, and plays an important role in the development of China's footwear industry.

Many enterprises have laid the foundation for the international operation of garment industry by accumulating advanced production technology and mature product quality system, enhancing the style design and innovation ability of the enterprises, and laying the foundation for the latest fashion trend of the international brand by realizing "learning by doing" for the international brand OEM.

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< p > however, OEM is not a goal, but a stage of industrial upgrading. It is a process of practicing internal strength. Only by improving the capability of independent innovation and R & D, taking the road of brand development, balancing foreign trade domestic sales, < a href= "//www.sjfzxm.com/news/index_x.asp" > market /a >, can enterprises grow enduring.

Especially for enterprises with a certain scale and economic foundation, they should try to step out of the OEM production stage, build their own brands and establish their own sales channels, so as to enhance the added value and competitiveness of their products.

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< p > < strong > Ctrl+X brand shear > /strong > /p >

< p > the development of China's footwear industry has been difficult since its initial OEM.

But there are also opportunities for development.

Who can see the future development direction of shoemaking enterprises in the crisis and take the lead in this direction? Who will be able to find opportunities for successful development in the crisis?

Under such circumstances, it is imperative for shoe-making enterprises to increase investment in science and technology and raise the high added value of footwear products.

For shoemaking enterprises, we must act according to market rules. We should take into account the market returns when considering the high-tech content of enterprises, but we must not just look at the immediate market, especially focus on the medium and long term market returns.

The use of high technology is not a simple capital investment, but a change of thought, a pformation of investment mode, and a pformation of enterprise operation strategy that affects the fate of an enterprise.

This pformation requires shoemaking enterprises to treat high-tech seriously, rather than be forced to accept high technology, but not follow the trend of the show.

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< p > XD dragon has produced the brand of "XD Dragon Technology" < a href= "//www.sjfzxm.com/news/index_x.asp" > concept < /a >.

The sports equipment research and development base established jointly by Xi Dalong and the State General Administration of sport was formally established and signed with Professor Sun Yining, a researcher and doctoral tutor of the Hefei Intelligent Machinery Research Institute of the Chinese Academy of Sciences.

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< p > shoes enterprises Anta also has no "idle".

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< p > Anta has also established the first sports science laboratory in China, and its core technology emphasizing shock absorption is born in this laboratory.

Anta sports science laboratory has more than 50 staff, equipped with various equipment for testing shoes and clothing.

At present, Anta has applied for 41 patents just on its shoes.

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< p > Guo Hui (China) Co., Ltd. is a rising star of basketball shoes in recent years.

The "Fujian basketball shoe industry spark technology innovation center" declared by Guo Hui (China) Limited has passed the acceptance of Fujian science and Technology Department, and has been approved as the fifth batch of Provincial Industry Spark Technology Innovation Center construction unit.

This indicates that the level of basketball shoes produced by Guo Hui enterprise has reached the leading level in the industry.

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< p > the high and new technologies that the shoemaking industry can use are: nano technology, laser technology, automation technology, rapid prototyping technology, fiber technology and so on.

It is not a shoe making factory that we can study and utilize these technologies.

Relying on the progress of science and technology is a "hundred regiment war". Enterprises and organizations and manufacturers concerned with shoemaking industry need to perform their duties to contribute to improving the level of technology in the footwear industry.

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