Why Are We Still Chasing After The Exhibition?

When Exhibition As the curtain fell, the project team was far from finished. After the meeting, the core of the work is to clean up the battlefield, clean up the spoils of war, and catch up with the situation.

1. on the evaluation of exhibition marketing, we can not talk about success or failure on the spot. Brands take part in clothing fairs instead of exhibitions. Exhibition marketing should be understood as an investment and instalment return. As for whether to increase the value of the return, it depends on how the enterprises do after the meeting.

2. after returning, enterprises should organize the preparatory group, the project team and other related personnel for the first time to summarize the exhibition marketing. And will follow up the implementation of the division of labor.

3. immediately organize the development staff to follow up and visit the intention customers, and try their best to promote cooperation.

4. organize media support staff to report the exhibition immediately and maintain the follow-up brand promotion.

5. immediately organize planning staff and terminal support staff to promote and support terminal operation around the marketing effect of exhibition.

6. organize relevant personnel immediately to organize, archive, decompose and implement all kinds of information collected by the intelligence unit.

7. do not easily deny information and information. These information and data should be centrally archived. These may become useful resources for enterprises in the future.

8. maintain good customer information, but keep regular contacts, constantly maintain and update customers' understanding of brands, and continuously enhance customer confidence in brands.

When coming back from the exhibition, you should communicate with customers in a week, and contact them every two or three months.

Contact with these customers on the eve of each new product conference, investment promotion meeting or order meeting, maybe he will become your client.

When you go to these customers' places for business trip, contact them and visit them in person. He may become your next client.