Short Market For Garment Enterprises: Brand Duplication, Serious Network Loss Of Brand And Increasing Risk

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< p > this year's "double 11", led by JACK&JONES, a group of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, the sales volume of enterprises is amazing, and it is the biggest winner.

However, recently, the survey report on the brand repetition rate and brand protection of famous enterprises released in 2012 by the Internet Intellectual Property Promotion Center of the China Electronic Commerce Association has poured cold water on the garment enterprises at the peak of network sales.

The report shows that the high repetition rate of entity trademarks and the increasing risk of network brand loss are becoming the short board of the apparel enterprises' market work, and also have hidden dangers for the development of enterprises.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_c.asp > > clothing industry < /a > brand repetition is serious < /strong > /p >

< p > "report" shows that the clothing industry brand repetition is serious.

In the top 30 companies, the average repeat number of brands reached 39.7 times, and the highest repetition rate was 324 times.

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< p > for this reason, experts say, because of the characteristics of entity trademark classification registration, enterprises can register the same keyword in different fields, so the phenomenon of brand duplication appears.

The emergence of this phenomenon makes it difficult for enterprises to fully protect the physical brand.

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< p > < strong > network brand construction needs to be improved < /strong > < /p >.

< p > but unfortunately, the network brand construction of our garment enterprises is not optimistic.

It is easy to see from the report that only a few enterprises in the clothing industry have completed the comprehensive protection and construction. Most of the enterprises have only partially protected or even failed to protect them.

And once the enterprise's network brand is being grabbed by others, it will not only cause the loss of brand resources, but also make the enterprise lose some market opportunities.

For example, when consumers search for some clothing brands online, they often get many "cottage" brand search results.

This not only misleads consumers, but also diverts the flow of enterprises, causing losses to consumers and enterprises.

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< p > under the background of high repetition rate of entity trademarks, it is imperative for the apparel industry to protect the network brand.

"A href=" http://sjfzxm.com/news/index_p.asp "China E-Commerce Association /a" network intellectual property promotion center responsible person suggested that the clothing industry should set up enough awareness of network brand protection, around the "trademark + URL + domain name" to build a comprehensive network brand protection system, to their enterprises "wear the brand of online brand protection", in the Internet age to meet challenges, seize the opportunity.

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