How To Build A Competitive Fashion Marketing Team

Performance appraisal.

To be influenced by the culture of the clothing marketing team, the pace of the members of the garment marketing team has gone to the normal level, that is to say, the members of the fashion marketing team have done "the right thing" and the next step is "doing the right thing".

How to make the members of the fashion marketing team "do the right thing" requires performance appraisal.

Here, I remind that the assessment of clothing marketing team must be quantified, quantified and quantified as far as possible. Unquantifiable indicators often make the members of the fashion marketing team suspect that they are not satisfied. Serious injuries often lead to the departure of the members of the garment marketing team.

Compete with each other.

Competition is everywhere, not only between the company's products, but also within the apparel marketing team.

Although the members of the fashion marketing team have a great deal of internal competition, the internal competition is the biggest driving force for the progress of the garment marketing team.

- the global brand network - the competition within the garment marketing team promotes the comparison among the members of the garment marketing team, making comparisons with each other and improving each other.

How to make the competition among the garment marketing teams? There are several ways to use them.

1, pparent information exchange.

As the head of the clothing marketing team, the information inside the clothing marketing team must be pparent. For example, you have several business. You need to dynamically tell them about the performance information (delivery performance, opening store performance, promotion information and training information) of several businesses, such as once a day.

Let the members of the garment marketing team feel the pressure of competition all the time.

2, book report.

In addition to normal competition, it is also necessary.

Other forms of competition within the marketing team can mitigate the normal performance competition within the garment marketing team and balance the psychological competition among the members of the garment marketing team.

For example, you can use a book as a reward, and if any of them will perform prominently in the report, you can reward it on the spot.

Exchange of experience.

If the internal competition shows the cruel side of the clothing marketing team, then the exchange of experience is the warm side of the fashion marketing team.

There are many ways to communicate with one's feelings. One way or one forum can be adopted.

The contents of the communication should include the following aspects: the summary of the work experience, the next work plan, what difficulties and what assistance need to be provided.

These aspects can make internal staff have a mechanism of information feedback, rather than say that they bury their complaints and dissatisfaction in mind, which leads to the fact that things can not be done according to their normal mental attitude, which will affect the performance of the entire garment marketing team.

In addition, for the unhealthy phenomenon in the clothing marketing team, it must be stopped at the first time, for example, someone in the clothing marketing team has not submitted the work in a timely manner and is not doing enough.

For the new clothing marketing team, the above is the author's personal idea. Some steps are not very clear, and there are many steps to cross use.

Besides, these clothes

According to the actual situation of garment marketing team, we need to suit the local conditions according to local conditions.