Shoe Market Cold Products Quality Problems

Mid term development of famous footwear brands in 2012

In 2012, affected by the global economic slowdown and the low consumption environment, the shoe industry was faced with many difficulties such as slow growth, low net profit and high inventory.

However, this is the best era and the worst era. The Chinese shoe industry is entering a new stage.

Facing the financial crisis of great impact, facing the changeable market, facing the changeable and multidimensional consumers, facing the rival who runs each other...

Faced with so many changes, sticking to the old or waiting for death, industrial upgrading is imperative.

mainland

Brand performance in the first half of the year is dim.

With the economic downturn, people's desire for shopping is also dropping.

The annual report of a large number of shoes and clothing enterprises is the best evidence.

Among them, sports and leisure brand performance was the most bleak, the net profit in the first half of 361 fell by 22.9%, the net profit in the first half of dropped by 43.3%, the income in Kappa decreased by nearly 40% in the first half of the year, and the 569 stores were closed; in the first half of, the net profit fell by 80%, and the whole year was expected to be lost.

Footwear B2C lead shoes network led the rapid development of Shishi electricity supplier

August Shishi electricity supplier happy again and again: after the establishment of the E-Commerce Association, AI consulting released the Internet core data in the second quarter of 2012: the monthly growth rate of the shoe net is 21.6%, exceeding the comprehensive B2C website such as suning.com, Jingdong mall, Tmall and so on. Yue Judi two is also the only shoe B2C supplier in the country.

Functional footwear orders grew sharply, and the market showed an upside down trend.

Recently, the telephone of Onek, special Xiang, Shengda and other functional shoe manufacturers have been ringing - they have received more than the previous year's functional shoe orders.

Although it is very hard, these shoe companies are "very busy" very worthwhile: take special Xiang as an example, compared with last year's time, the order volume of the production increased massage shoes increased by 27%; Shengda light industry company, which produces anti puncture, kitchen shoes and other functional shoes, increased by 49.2% in the first half of this year.

Industry tips: Children's shoes should be protected against excessive lead content.

Recently, the Zhejiang Taizhou inspection and Quarantine Bureau has found that the total lead content in children's shoes exported to the United States is not qualified, and the products have serious safety and quality risks.

The reasons for the disqualification of lead content in children's shoes are analyzed. The main reason is that raw material production enterprises fail to control the lead content effectively or use other inferior auxiliary materials to cause pollution. The shoe manufacturers do not attach importance to the safety and quality risks of raw materials, and fail to take effective measures to verify the quality.

Grace

Seize the franchise industry NO.1

Among all kinds of franchise projects, the footwear industry can be said to be a key project that has sprung up, while women's shoes are regarded as one of them.

However, due to the fact that the shoe market is full of mixed traffic, investors who want to get rich by entering the women's shoes market must seriously assess the qualifications and prospects of the cooperative brand. Through careful analysis and rational decision-making, we can truly win the market with the strength of women's shoes brand.

Low prices affect or become the main cause of market entry

A cold autumn rain, with the gradual increase in temperature difference between the morning and evening, shoe sales this autumn began to sell hot, its sales rose steadily.

Reporters visited Chun Cheng shopping malls, and found that the price of new footwear labels this autumn is basically the same as last year, but compared with the same period in previous years, the discount rate was unprecedented.

According to industry analysis, the occurrence of this phenomenon is closely related to the weather changes this year.

Wenzhou government to Europe for footwear research and Design Center for foreign aid

Reporters learned from the Wenzhou municipal commercial bureau, the municipal government delegation formally departed for Italy and Spain to carry out a 10 day design and research topic overseas docking and exchange, to find a strong partner for Wenzhou footwear research and design center.

The Quanzhou government plans to set up a wholesale market for shoes in Russia.

Recently, relevant departments in Quanzhou are conducting a survey to explore the construction of Quanzhou's commodity wholesale market in Russia, and at the same time, to guide a number of advantageous enterprises to set up marketing outlets and invest in factories in Russia. This is a reporter from Quanzhou International Trade Promotion Association.

Quanzhou will learn from Zhejiang Yiwu's experience in the wholesale market in Russia and adopt a government funded and enterprise oriented approach to achieve Quanzhou's establishment of an independent marketing platform in Russia, with a maximum subsidy of 3 million yuan.

French Chinese shoe association holds inauguration ceremony of the Second Council

The inauguration ceremony of the Second Council of the Chinese Shoe Association of France was held in Paris in the evening of September 8th.

The Chinese Embassy in France, Liu Yu Xi public ginseng, Wu Xilin public ginseng, Xu Jiangong counsellor, mayor Salvatore and Salvatore from France, overseas Chinese circles and Chinese special guests attended the celebration.