Tackling The North American Market, PEAK Signed The US Student Sports Delegation And The Toronto Raptors.

In October 9th,

Again, the "chain plan" was signed - the signing of the US university student sports delegation and the only Canadian NBA team Toronto raptors, through the continuous action to actively explore the North American market.

PEAK CEO Xu Zhihua said the two signings will further enrich the marketing resources of PEAK North America, and promote PEAK's strategic layout and market expansion in the North American region. "This is another important move for the internationalization of PEAK market."

Xu Siyan, the representative of the American college student sports delegation, shook hands with PEAK Sports General Manager Xu Zhihua at the signing ceremony.

An alliance of American college students aims at young people.

At a news conference held by PEAK brand culture hall, PEAK announced that it signed a partnership with the American college student sports delegation.

The US delegation has always been the focus of the past World University Games.

In 2013, the University Sports Federation of America organized an American college student sports delegation of about 600-700 people to participate in the twenty-seventh World University Summer Games held in Kazan, Russia.

The American college student sports delegation is an official group representing the United States participating in the World University Games.

The United States is the world's top sports power and university sports power. The United States University Sports Federation is the United States delegation through the selection of the best college athletes in the United States.

According to the development mode of professional sports in the United States, most of the elite athletes in many top level competitions are selected by universities. PEAK is aiming at the young people's group in the strategic direction and intends to produce long-term brand influence.

"Like the Chinese market, young people in the United States will see what brands their favorite stars and teams wear and then follow them."

Xu Siyan, the representative of the United States University Sports Federation, said that the members of the American college sports delegation are the elites selected from various universities in the United States. They are all the stars of the school and a large group of fans behind them. This will be a potential consumer of PEAK.

PEAK Sports General Manager Xu Zhihua and Toronto Raptors on behalf of David Hopkinson signed a contract.

Signing the Toronto Raptors to plan the Canadian market

At the press conference on that day, PEAK also announced that the upcoming NBA season will become the official designation of the Toronto raptors in Canada.

Cooperative partner.

This is the fourth NBA team signed by PEAK after the Houston rockets, Broolyn nets, and the Miami heat, creating the most famous brand of Chinese sports.

PEAK's "home advantage" in NBA is strengthening again.

The Toronto Raptors are the only NBA team in Canada and have a strong appeal in the country.

Moreover, the new season, PEAK signed the star Kyle Lori also moved to the Raptors, and will assume the leadership role of the team, and most likely through their outstanding performance in the all star.

David Hopkinson, the representative of the Toronto raptors, said: "Toronto is an international metropolis. The Raptors also pay great attention to internationalization. There are many international players in the team, including Italy and Spain, which coincide with PEAK's international goals."

"The signing of the Raptors will ensure that PEAK's attention in Canada is fully protected."

Xu Zhihua said, "Toronto is the bridgehead of Canadian basketball and has a natural radiation capacity for Canada, which will help PEAK further develop the Canadian market."

Based on NBA, tackling the North American market and radiating the whole world.

PEAK, which won the first brand of basketball equipment in China for 4 consecutive years, has never given up its expansion of its international resources.

In 2007, PEAK stood out from many sports brands in China. In the NBA world dominated by foreign brands, the brand from China's sports brand finished the glory journey of the top three of the gold medal competition.

This gives PEAK a good reputation and influence in the United States and even in North America.

According to the assumption of PEAK American branch, PEAK will focus on marketing in schools and communities in the United States. The goal is to find a niche market outside Nike and Adidas, and become the leader of the market through excellent cost performance and personalized products, and grow into the third sports brand of the US market.

In this regard, PEAK CEO Xu Zhihua is confident.

The core of PEAK's internationalization strategy is the localized marketing of diversity, that is, marketing local market with local resources.

North American school sports and community sports are very developed. They are very important markets and are also opportunities for PEAK to base itself on the United States and even the North American market. "

It is reported that the R & D center of PEAK is increasing the development and design of us code products, aiming to design products that conform to the aesthetics of the United States and even the North American market, and further enrich the product lines and personalization degree in the local market, thus capturing more local consumers.

Industry experts said: North America

It is the weakest area in PEAK's international market. PEAK's move is to further strengthen the North American resource layout, thereby nibbling away the hard bone, and radiating and driving the global market through the North American market's vane, thus achieving PEAK's global market dream.