Edison Chan To Chao Po Shoes VS Antique Medicine Cabinet

I have seen many fashionable designs with Chinese and Western styles, but I can not imagine that the wave shoes can be combined with Chinese medicine. This is Edison Chan's superiority.

The ACU shoe store he opened in Shanghai is just like a traditional Chinese medicine shop, where the shelves of fashionable shoes are the antique medicine cabinet that he has been panning from all over the world. The concept is quite strong.

For Edison Chan, you may despise his way of life, but you have to admire his tidal current.

Last week, our reporter went to visit Shanghai to see what the "Chinese medicine shop" was.

It is understood that this shop has opened for more than a year, the original fame is not small, since the "pornographic door" incident, has become the focus of the city of Shanghai, the number of customers has increased rapidly, and even many tourists are also dedicated to Changle Road, in order to have a look at the shop opened by Edison Chan.

Boss: Edison Chan is a young girl with the name of Rachel, a friend of ACU in Shanghai. She said that the store belonged to Edison Chan's CLOT group. It was Edison Chan and his friend Tom Chung in Shanghai. "Tom and Edison Chan are old classmates. When they returned home in Vancouver together, they had a deep friendship."

Tom is also a very famous designer in Shanghai. The clothing design of ACU brand is also from his hands.

Storefront: to Chao Po shoes, Mix antique medicine cabinet, Changle Road, an obscure street in Shanghai, is a famous local brand gathering place. Edison Chan's ACU shoe store is here.

Although it is a busy shop on the street, the shop facade is quite low-key. A thick solid wooden door is tightly closed, and customers must take the initiative to push it in.

But when I enter the shop, I feel completely different.

The decoration inside the shop is quite unique. It is both retro and fashionable.

Retro is a lot of old furniture, some of which are antique wardrobe, some are long stools, and then take a closer look. Most of them are Chinese medicine cabinet. On the drawer of the cabinet, there are also Chinese names like "raw land" and "cooked land". These antique cabinets are turned into shelves in the shops, and those fancy shoes are placed on these medicine cupboards and benches, and the design is quite strong.

As for fashion, of course, it's a pair of brand-name sneakers, and the style of the whole store.

The overall feeling is a mixture of beauty, in addition to visual impact, to the heart of the customer is also a big impact.

Shop name &LOGO: it is actually "acupuncture" meaning, the name of ACU is also quite a source, Rachel explains, the name has two meanings, "one is the English abbreviation of" Acupuncture ", the other meaning is Accurate, that is the meaning of precision.

We hope to promote the development of street culture in China with Chinese culture. "

The meaning of "acupuncture" is also presented through the decoration in ACU shop. "Every acupuncture needle in ancient acupuncture and moxibustion needs to pinpoint the acupoint accurately and not allow any errors."

It's also easy to understand why the shelves in the store will be served with a medicine cabinet.

As for Accurate, it means ACU's insisting idea.

In addition, ACU's LOGO is also an icon of acupuncture.

Products: the cheapest more than 700, the most expensive, nearly 2000 shops in the main brand of limited edition sports shoes, the price between seven hundred or eight hundred to one thousand or two thousand, but Rachel said that although they sell products are unique, but the absolute price of a unified global, will not be limited by the price rise.

"But considering the exchange rate and tax rate, the price will be slightly higher than that of foreign countries."

In the corner of the two floor of the shop, there was also a display cabinet containing several treasures for Edison Chan. "These shoes are displayed by the boss, not sold."

Clothing is mainly based on coats and T-shirts, with prices ranging from four hundred to eight hundred, some of which are Edison Chan's own designs.