May 2012 Apparel Apparel Industry Brand Online Advertising Scale

According to the research, the scale of online advertising of apparel and apparel industry increased by 8.75% in May 2012.

Monthly clothing and apparel brands online advertising scale changes

From the performance of market segmentation, the market advertising situation of each subdivision market fluctuates little.

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The scale of online advertising dropped by 29.8% compared with April, and the market share dropped from 17.9% in April to 11.5%. The scale of online advertising of other categories of shoes decreased in April, slightly increased in May, increased by 52.5% compared to April, and the market share increased from 7% in April to 9.7%.

May 2012 apparel apparel brand online advertising situation

May 2012, clothing

Brand online advertising TOP20 advertisers as shown below, van customer, Nike, and Ya Chu are the top three in the market.

Table May 2012 China apparel industry brand online advertising TOP20 advertisers

From the situation of TOP20 brand advertisers,

The advertising scale of the company in May has risen slightly, and has become the backbone of the overall rise of the brand advertising market in the clothing and apparel industry in May.

It is noteworthy that Fujian PEAK invested heavily in May and reached 4 million 196 thousand yuan, which is 1180.5% higher than the April Internet advertising scale, ranking seventh in the market.

Following the subsequent Beijing Godot Technology Co., Ltd. in May, the scale of online advertising has also risen sharply, an increase of 507.7% over April.

In addition, it is noteworthy that the scale of online advertising of the two apparel brands of Rolex and Cartire continues to expand, ranking fourth and fifth respectively.

Swiss Rolex's online advertising grew by 56.5% in April. In May, the scale of online advertising increased by 41.4%. In May, after the April Internet advertising increased by 6615.2%, the scale of online advertising continued to grow by 41.4% in May.