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Why China'S Shoe Foundries Are Left Out In The European Market?

2012/5/13 17:30:00 13

Shoe EnterprisesBao De GroupLiu Kaiding

 


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Why China's shoe foundries are left out in the European market?


Key points: at present, many shoe companies in China do OEM for European brands.

However, since the European debt crisis, orders and OEM profits from Europe have been declining.

Liu Kaiding, director of Design Department of Bao de group, admits that in the past two years, the overseas trade of the company has been reduced due to the impact of the European debt crisis, and the production capacity of the production line has generated more space.

In this regard, the domestic industry association secretary Yao Tong also said that in the past two years, the Quanzhou enterprises doing foundry wholesale and outsourcing have become more and more difficult.

In this regard, how should domestic foundry shoes enterprises do?


At present, China's footwear foundry is facing large-scale industrial pfer, and the trend is more and more obvious.

The main reason for this is that the low end shoe production line has been pferred to Southeast Asian countries, and the high-end shoe production lines in some European countries have begun to return to Europe, and the surrounding countries and regions are becoming new manufacturing centers.

In this fierce situation, many domestic foundry footwear enterprises will also face a more severe market test.

Today, there are some shoe companies that are struggling with their business and have begun to switch to the electricity supplier industry, trying to ease the difficulties of reducing orders and shrinking profits from OEM.

In this regard, I believe that the domestic OEM shoe enterprises in addition to the choice of e-commerce channels, we must increase the intensity of independent innovation.

Only in this way can we fundamentally solve the bottleneck of industrial development faced by domestic foundry enterprises.

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