Satchi Broke The Men'S Clothing "Public Face" To Take The Civilian Luxury Route.

According to introduction, Satchi International The first phase of the authorized time was from June 18, 2004 to August 30, 2012. In October 2011, Shanghai Chi nun Garments Co., Ltd. successfully renewed the authorization of Satchi international September 1, 2012 to August 30, 2020. At present, Satchi international has basically completed the layout of the channel network. The country already has more than 100 stores, and its sales volume exceeds 180 million yuan.

Lu Huangbin said: "in the next 8 years, Satchi international stores will reach 500 in the whole country. With the rapid development of social urbanization and the rapid influx of urban population, the business men's wear market is being stimulated, and the scale will exceed 100 billion yuan, and Satchi international will also usher in a period of rapid development."

In the face of Top men's wear Accused of "public face", Satchi international "initiative young" took the lead in breaking through. As a result, the age of the people we serve has changed. Breaking the old business suite must be a traditional idea. It will make Satchi international positioning in the new business men's business of the city.

Lu Huangbin said that for middle and high-end men's clothing brands, they want to seek breakthroughs and bear the brunt of learning to improve their product development capabilities. Secondly, we should clear the style of the brand and get rid of the shadow of homogenization. Third, clear operation of terminal stores, increase the development of parent shops, and increase the operation capacity of single store business brand service. Fourth, enterprises should innovate in the mode and improve the operation ability of the management system.

In order to make Satchi international brand more internationalized and youthful, Satchi international has focused its efforts on creating a new design team. Lu Huang Bin has hired a Italy designer, reindo, especially this year. Yuan Li has served in France for many years. Satchi international design team wanders in the forefront of fashion.

Satchi (SATCHI) early in China through the middle and high-grade leather bags to let the Chinese understand, and then mature men. Casual fashion Moving people. Lu Huangbin said, before, their main target group of people in the age of 35~45 years old consumers, now actively adjusted to 28~40 years old. In the spring and summer clothing market this year, it is obvious that the young style gradually increases, and this change will be more obvious in autumn and winter.