Junan More Than 20 Cowboy Clothing Companies Want To Test Water E-Commerce

Jun'an Town Economic Promotion Bureau and

Junan Town is one of the four famous denim clothing towns in China. There are more than 2000 denim related enterprises.

Ouyang Baojie, a member of Junan jeans garment Research Institute of Guangdong Province, said that at present, the uniform jeans garment enterprises are basically in a "strong independent brand", lack of proprietary market channels and lack.

Operating companies are struggling

In the Ministry of Commerce of Li Gao clothing Limited, 4 staff members are working hard in front of the computer to repair pictures, build websites, and communicate with Taobao customers about product information.

Li Gao garment manufacturing Co., Ltd. is one of the few cowboy clothing enterprises who are in charge of e-commerce.

Liu Xiaoxiang, director of human resources and administration of the company, said: "we began to promote in 2009.

Reporters at the office of the Ministry of Commerce of Li Gao clothing saw that the finished products of jeans were displayed inside the room, and two cameras were placed in the next room, which was used to take pictures of shop sales products.

Liu Xiaoxiang said: "now the equipment is relatively simple, and the staff are few, but we are still moving forward.

Although our sales volume is about 2000 to 3000 yuan per month, the operation is not very good, but it can achieve the effect of brand promotion.

"We still need to solve many problems, such as equipment renewal and advertising investment, which need to be perfected step by step, and the company will put e-commerce development in a more important position."

Liu Xiaoxiang said.

More companies are optimistic about e-commerce

Tao Guangqing, planning manager of Shibran group, was very excited after attending the seminar.

He said, "I know that Li Gao is already doing electronic commerce. The situation is not optimistic, but I am very confident about that."

The other 20 heads of enterprises, like Tao Guangqing, are eager for the field of e-commerce.

According to introducing, Shibran group has been doing the feasibility plan and project report of electronic commerce last year.

Tao Guangqing firmly told reporters: "we must enter the field of electronic commerce this year, but we must not be too hasty.

First, we need to introduce professionals from this field, and set up an e-commerce department as soon as possible.

He added that after 20 years, he was taking the OEM production mode and taking the traditional marketing mode.

Ouyang Bao Jie points out that with the help of online sales, it helps to build brand and online channels relatively low.

Tao Guangqing also believes that leveraging e-commerce is to build up the brand and expand its influence.

Luo Jianbin, deputy director of Economic Development Bureau of Jun'an Town, said that Internet sales are very good.