Home >

Bosideng, The 20 Thousand And 110 Fashion Brand: Speed Up The Four Seasons Pformation

2012/1/7 9:04:00 35

20 Thousand And 110 Major Brands Bosideng

In the leading position, he is able to be vigilant in times of danger and continue to expand to the four seasons.

Consolidate

This year, Bosideng is worthy of the title of "boss" in down garment industry.

The fact that "down to the sky" in the down garment industry can not be avoided, Bosideng, as the "boss" of the industry, has developed a unique way.

Four seasons

Strategy.

In March this year, the nineteenth China International Clothing and Accessories Fair (CHIC2011) was held in Beijing. Bosideng carried Shiba Jito's Menswear, BOSIDENGRICCI (Rui Qi), ice cream and acting American trend brand Rocawear (rokwell).

Exhibits

Products span down garments, casual wear, men's wear, women's wear and so on.

In April, Bosideng won the second China Industrial award and became the only award-winning enterprise in the field of consumer goods in China.

In July, Bosideng spent 300 million yuan to buy a 6 storey building near Oxford street in London. It will set up four seasons flagship store including men's wear and down garments, and set up the European headquarters of the company.

In October, China clothing association released the ranking of down garment enterprises, Bosideng continued to rank first.

In November, the Secretariat of the international standardization organization / clothing size series and Code Committee (ISO/TC133) was settled in Bosideng.

This is a historic breakthrough in China's garment industry in the international standardization work, and is of great significance for enhancing the international competitiveness of our clothing products and enhancing the international discourse power.

While continuing to extend the product line, Bosideng continues to "consolidate" the down jacket series.

In late summer and early autumn, Bosideng launched a series of "autumn feather" products to enhance its popularity from color, fabric and collocation.

Immediately after that, Bosideng, the second new concept of "down and wear" with the connotation of innovation and technology, came out this winter.

The relentless exploration of the down jacket products makes Bosideng always take the lead in the same brand. In the leading position, it can be vigilant in times of danger and extend to the four seasons.

At the same time, Bosideng does not forget to be charitable, do good deeds, perform social responsibilities, and make it a real leading brand in the whole industry.

In July this year, the Ministry of Civil Affairs awarded the "China Charity Award".