"Dialogue 2011 China Fashion Brand Internationalization" High-End Forum Held In Beijing

Chen Dapeng, executive vice president of China Apparel Association

Assistant to the president of the China Federation of textile industry and Chen Dapeng, executive vice president of the China Apparel Association, pointed out that at present, China's garment industry is carrying out a new round of industrial upgrading, that is, through the optimization of industrial resources, to enhance the international competitiveness of the Chinese garment industry. The whole industry is pushing forward the new industrialization strategy and brand development strategy centered on "quality, innovation, rapid response and social responsibility". It is committed to fostering an internationally competitive original brand, promoting the upgrading of the industry around the brand promotion, and cultivating international pnational groups.

"Internationalization" has clearly become the key word for the year-end summary of Chinese garment enterprises in 2011, and the future of global planning and participation in trade.

Chen Dapeng said in his speech that at present, China's clothing industry is in a critical period of striding forward from a large garment nation to a powerful garment country. China's apparel industry is taking the brand as the main body, taking the value as the core, taking the quality and efficiency of the industry as the goal, taking the market as the guide, taking science and technology, culture and talents as the support, taking the opportunity of low carbon and energy saving and social responsibility as the turning point, and taking the innovation as the driving force to pform and upgrade the development road.

In this process, "internationalization" is undoubtedly the source of the vitality of China's garment industry.

Cao Tingrui, director of the consumer products division of the Ministry of industry and information technology, pointed out that the 17th National Congress of the Communist Party of China clearly put forward "accelerating the cultivation of China's pnational enterprises and internationally famous brands".

It can be seen that speeding up the construction of independent brand has become an important strategic task of revitalizing the national industry including the garment industry in the new era.

Cao warned the entrepreneurs that China's clothing brand should be internationalized and ultimately form its core strengths. We must strive for the following three aspects: adhering to "bringing in", "flexibly innovating" and "giving priority to the local".

Fan Jun, Secretary General of the Chinese general merchandise business association, from the perspective of the market, points out that relying on the broad market and win-win channel to achieve the rise of the mainland, and gradually develop its core competitiveness with the international brands and wolves, is not only the international survival route of China's clothing brand, but also an important direction for the business sector to support the independent brands for many years.

Yang Dayun, a member of the China Garment Association Expert Committee and chief consultant of Beijing United times consulting and consulting company, believes that there are many ways to internationalize the Chinese clothing brand.

Professor Bian Xiangyang, a member of the China clothing association's expert committee and a PhD supervisor of Donghua University, and a visiting scholar of Harvard University, said that the international experience of international famous brands and its reference to the internationalization of Chinese clothing brands are valuable.

{page_break}