Changshan Shares Have A Brilliant Strategy For "Cold Winter"

This year, Shijiazhuang Changshan textile Limited by Share Ltd has experienced the most severe domestic cotton spinning industry ever seen. complex The test. In the face of a rare "cold winter", Changshan has strengthened management, "benchmarking" catching up, controlling losses and increasing efficiency, and many initiatives to strengthen the body and "protect the cold".

In order to cope with the rising cotton prices, we should "reduce cotton consumption, expand the output of non cotton fiber varieties, and improve products." added value "Focusing on this, the company actively adjusts its product mix and develops new fiber varieties. The company has designed and developed the new product "Siyu weave" fabric, and successfully entered the "2012/13 autumn and winter China popular fabric". The company has accumulated 10 new products successfully, and has been awarded the "shortlist enterprise" 8 times. At the same time, the company is still the "star of China fabric".

Changshan shares persisted in building excellent brands, relying on the large-scale international advanced equipment performance and solid management advantages, and actively implemented the strategy of "strong R & D, precision manufacturing, big trade and brand creation", and developed a batch of new high value-added products with independent intellectual property rights, which effectively enhanced the competitiveness of enterprises. At present, the company has bamboo fiber, natural colored cotton, pearl fiber, milk fiber, UV resistant, modal, COOLMAX and other new fiber yarn and environmental protection, high density, high density, size jacquard and other functional fabrics, only fabric products have ten series of more than 2000 varieties. At the same time, the pure cotton yarn, polyester cotton yarn and pure cotton grey cloth, polyester cotton grey cloth and colored cloth have all passed the international market. environmental protection The textile association has the highest level of certification, and 73 patents have obtained the authorization certificate of the State Patent Office. Hengxin technology center has been identified as the Shijiazhuang enterprise technology center by the municipal development and Reform Commission. The development of "cotton nylon bamboo charcoal anti infrared invisible functional fabric" is listed as the Shijiazhuang science and technology plan of 2011. The development of high-grade JC80-120S hairless yarn has won the two prize of Shijiazhuang science and technology progress in 2010.

The trademark "IZI" and the trademark "C&S" of home textile products applied by Changshan joint stock have been registered successfully in Hongkong and the United Kingdom of China. The trademark "gold Changshan" has been registered in China, marking the opening of the Changshan home textile franchise store in the industrial chain extension. At present, Changshan shares and the world's largest yarn, grey fabrics, fabrics, clothing top buyers to achieve joint cooperation, truly with the "rich businessmen", and famous brand marriage. The brand products of Changshan stock have successfully entered the high-end brand market in Europe and the United States, and become the only enterprise in Hebei province that won the "top 50 Chinese textile brand culture".