Satisfy Consumer &Nbsp; Start From Demand Management.

In September 20th, Taobao mall Debut as an independent company and declared open B2C Platform strategy. There are two key points, one is to optimize the value chain, so that every link will become competitive and efficient, and the other is to optimize the Taobao mall ecosystem, so that businesses unable to provide quality goods and services can automatically exit. The new supersedes the old 。

In fact, the two points ultimately point to one goal: getting the recognition of the consumer. Only when the consumer recognizes, can your products and services achieve value realization. User experience ultimately decides everything. Therefore, no wonder the quality Taobao seller will send the return order and products to the customers together.

Competition brings service upgrading. When Mcluhan's global village becomes a reality, the alternative is to bow. toyon And out?

The answer is: "provide services beyond users' imagination." Obviously, this is an ideal that can only be approached indefinitely. The satisfaction of consumer demand has been pushed from cater to management, which surprises consumers when they do not yet know what they want, so that consumers like The Smurfs's boss can see the blue moon sighing, "at last someone knows what I want!"

For the channel, this means that services advance from the traditional sales link to the combination of brand and goods. Whether online or offline, channel providers are no longer just providers of space or platforms, but rather Supply chain The integration of different integrators determines the characteristics of a department store, a shopping mall or an online shopping mall.

The channel providers in the whole network era should not be entangled in the specific output form, but should provide better customer service through integration. Just like the multimedia era, a news can make full use of animation, video and other forms, so that the audience will be willing to pay attention to it.

What should be seen is that the reconstruction of business mode by information technology is based on the reconstruction of social interaction relations. When society becomes more or less connected by cloud, it is a new type of interpersonal relationship to meet or cross meet other people's needs and help others at the same time.

In the highest level of the evolution of human society depicted in the global bestseller "the salesitin prophecy", social individuals work in the field of their talents and provide results for the society, while enjoying the fruits of labor of others and enjoying the needs of others. This is, of course, an ideal social state similar to communism. However, the direction of social development that it reveals is taking place in the contemporary society.

Therefore, we also heard the phrase "everyone is for me, I am for everyone" in the "The Smurfs" produced by the Hollywood. The evolution of social relations has transcended ideology, and it has been gradually appearing in people's daily life as the social structure of information technology has flattened.

In such a social context, looking back at business services, the starting point should be to sell a product that needs to be sold to customers, and turn it into a suitable commodity for the customers, and arrive in a comfortable and comfortable way. From a different perspective, standing in the position of the service provider to provide service contents, surprises are everywhere.