"Promoting Chinese Brands And Selling Chinese Brands"

　　 In September 27th, the launching ceremony of "promoting China's brand and supporting China's brand" was held in Hotel Kunlun. The Chinese Department Store Association organized more than 40 famous department stores and brand enterprises to represent a new page in China's brand development mileage.

　 At the launch ceremony, China Department store Chu Xiuqi, President of business association, first introduced the background, significance and relevant circumstances.

Chu Xiuqi said that over the past 30 years of reform and opening up, with the rapid development of China's economy, the brand awareness of consumers has been increasing. In order to meet the upgrading of consumer demand, the Chinese brand has created a broader space for development, providing a favorable environment for Chinese brand sales, spreading the promotion of Chinese brand culture and enhancing the overall competitiveness of Chinese brands. With the support of the Ministry of Commerce, the Chinese Department Store Association organized 100 large department stores and jointly issued a proposal to carry out the theme of "promoting Chinese brands and selling Chinese brands" in the national department stores.

Deputy general manager of Wangfujing department store in Beijing, Gao Huimin, as a representative of the department store, solemnly read the proposal of "promoting Chinese brands and selling Chinese brands". The head of the department store of Beijing Cui Wei building, Beijing contemporary shopping mall, Beijing Yansha shopping mall, Beijing sate shopping center, Beijing Xidan shopping center, Beijing Gan Jia Kou building, Qingdao sunshine department store, Tianjin Zhongyuan Department store, empress gold Yuanbao mall, and Bei Bei Shang mall and other department stores jointly signed the proposal on a 4 meter long silk scroll with Chinese dragon pattern, calling for the vast majority of the country. retail From 6 aspects of "providing sales convenience, organizing joint promotions, improving service quality, increasing promotion, guiding manufacturers' production and improving self run ratio", we take actions to support China's brand development.

Xu Hong, President of the Tianjin Department Store Association, expressed support for the initiative activities on behalf of the local commercial association, and organized the Tianjin department store to further implement it. Qingdao Sunshine Department Deputy General Manager Luan Lei, Xia Hua, chairman of the Beijing Yiwen group company, respectively. Department store Field and brand enterprises made a statement.

In recent years, the development of Chinese brands has received more and more attention from the government, industry and all sectors of society. The development of Chinese brands is not only related to the interests of Chinese enterprises, but also the consumption culture and structural upgrading of the whole society, which is related to the establishment of the overall economic strength and international competitiveness of the country. Due to the late start of domestic brand enterprises, the lack of brand building experience and the inheritance of brand history have affected the development of Chinese brands to a certain extent.

To promote the growth of Chinese brands, the most important thing is to raise brand awareness and provide market opportunities for brand development. Department stores are the most important business platform for spreading brand culture and gaining brand market value. In the past decade or so, many Chinese brands, with the support of many department stores in China, have gained the starting space of the Chinese side, from small to large, and gradually become stronger, until they become the brand of the Chinese consumer market. With the launch of the campaign to promote Chinese brands and sell Chinese brands, more Chinese brands will take off.