Traditional Search Engine Meets Social Networking Challenges &Nbsp; Baidu Mobile Internet

Baidu CFO Li Xinzhe told reporters that Baidu will focus on the future. Investing in mobile Internet And cloud area. For Baidu's investment strategy, she said it would strengthen its core business and promote it. industry chain The future three criteria for developing and winning the Internet decide whether to invest in a certain field or an enterprise.

As for the adjustment of home page, Baidu vice president Wang Zhan believes that once users' needs are satisfied with Baidu's new home page, there is no doubt that Baidu's search marketing will have a certain impact. But from another point of view, Baidu services can be better done, so Baidu will also have the confidence to get long-term benefits from the Baidu home page.

　　 Adjust the back of the home page

Reporters noted that the Baidu World Conference, Baidu launched a weapon "traffic distribution center" Baidu home page, so that their homepage from a single search box to "web site navigation station" plus "apple APP store" Application Center. This is the first time that Baidu has formally adjusted its overall layout since it was launched in 2000.

It is questioned by the outside world that Baidu, as a traditional search engine, is facing the challenge of Facebook based social networking business mode and slightly innovating. In fact, Baidu's personalized homepage is not a completely new concept. Li Xinzhe said that this is a major change in Baidu's internal service concept, Baidu will turn the front page into a personalized thing, Baidu has now mastered the "recommendation engine" technology.

Reporters learned that Li Xinzhe's "recommendation engine" is not Baidu's grasp. Internationally, including Microsoft, Google, Facebook, IBM, CISCO and other enterprises attach great importance to the development of this technology, and have made different progress.

The biggest competitor, Zhou Jie, Google's former global technology director, believes that the boundaries of advertising and information are becoming blurred. The future recommendation engine can be "everywhere", not only to achieve active information push, but also to achieve machine learning.

Through this layout, Baidu's ambition in the future mobile Internet age has been revealed: on the one hand, Baidu can form a "super personal center" on the Internet in the future through "one direct access", and firmly control the entry of users into the Internet. On the other hand, it uses its inherent "recommendation engine" to conduct more intelligent commercial operation.

Investing in mobile Internet and other investments

As an Internet giant with a market value of more than $50 billion, Baidu's investment has always been a concern for the industry, especially for entrepreneurs.

What kind of company will become the target of Baidu investment? From the investment point of 100, shares of residential residents in the real estate information and trading links, joining Qijia network to enter home, decorate customized business services, and then cooperate with the three major international record companies, invest in genuine video website to promote the video website listing. This year, Baidu went to the vertical search with $306 million strategic investment.

Li Xinzhe said, "at present, most of the investment is to assist Baidu, including search technology, box technology, and natural search and business search, and other core businesses that have evolved through search technology. Natural search, business search, which we do not have, others have, then we will invest. Or we need to invest in big search and business search, what others can give us or enhance our technological strength.

For future investment priorities, Li Xinzhe said Baidu will focus on investment in mobile Internet and cloud areas in the future.

However, reporters found that Baidu currently investing in Domain company is not outstanding every time. In Li Xinzhe's view, Baidu's investment in vertical fields such as Qi Yi is not aimed at competing with anyone. For Baidu, a more important purpose is to provide a good user experience, which is equivalent to the purchase of vertical domain content through investment, supplemented by the main search business.