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Ren Ping Dress: Smart Strategy Action &Nbsp; Smart Strategy Pformation

2011/8/30 19:45:00 132

World Clothing Shoes And Hats Net Dalian

Ms. Ren Ping, chairman and design director of Ren Ping dress

Ms. Ren Ping, the helm of the resume company, is also "Ren Ping dress".

brand

The founder, graduated from Tianjin University of Technology, studied at the China Europe International Business School, and obtained his master's degree from Luxun Academy of Fine Arts. He was sent to the famous Japanese culture and clothing college in Dalian for further education.

Brand management is an adventure.

However, the charm of the brand can only be truly reflected by the test of the market.

It is difficult for any brand to enter the market. It is difficult to make up a stable market for a long time. Under the background of internationalization, the management of brand must also enter the road of international operation.

"Ren Ping dress" will conquer more women with unique brand charm.

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World clothing shoes and hats net reporter and Ren Ping dress Chairman

World clothing shoes and hats net

The reporter interviewed the chairman of Ren Ping dress in Dalian.

Reporter: brand must have its own style and soul. Design is the soul of a brand. What is the soul of Ren Ping dress brand? Is its unique style most favored by customers of that age?

Ren: I feel that after the financial crisis, competitiveness, especially the clothing brand, is the culture and the foundation of competition. I think our soul is actually a profound culture and details, embodying these cultures and details in the clothing, so that the clothing is full of vitality and reflects the value of the customers.

Our position is a psychological age. This mental age is usually 10 years younger than the actual age. The psychological age is between 25 and 45 years old. So our span is relatively large. This position is in the intellectual and white-collar women.

Reporter: what kind of business mode are we using now?

Mr. Ren: actually, our business has three major parts, one is clothing sales, and now we use department store mode. We also have advanced customization. This advanced customization brand is a new direction and goal for the future development of the company as a differentiated brand. In addition, we also make advanced professional wear. At present, we mainly cooperate with large companies, because the corporate image is also representative of the culture of an enterprise, and large companies attach importance to the image of the enterprise. Therefore, the senior professional wear is also a business module of the company.

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Ren Ping dress image shop

Reporter: Ren Ping dress founded the first dress culture salon in Dalian. The dress salon is a network designed for the overall image of the individual based on "Ren Ping dress" senior women's wear brand.

When Sharon was established, what kind of marketing resources did the company gather?

Mr. Ren: we use operational differentiation in the whole operation process.

The company has a lot of differentiated operation advantages, and taking advantage of this advantage, we also want to develop advanced customization as the strategic goal of our brand operation.

The main purpose of advanced customization is to create new images for members of the customers, to tap the inner potential from the combination of external and internal, and to combine the external image to make a package, to achieve a new image and enhance personal taste.

This is the purpose of image design. Through this design, it embodies a customer experience, which is packaged from its overall image to the final management of personal wardrobe, etc., to do an in-depth customer service, and provide a high quality service to customers for members through the value experience for customers.

Through this kind of high quality service to achieve an interaction with members, and the maintenance of members, reflect the differentiation of brand operation.

The design of advanced customization is very market-oriented. It is the trend of future development. We conducted a survey of the market. Through the investigation of different age groups, what kind of income, what age groups, and through data analysis, we found that the advanced customization has a very large market and great potential.

Reporter: you will attend this time.

exposition

Do you?

Total: this year is the twenty-second year of the clothing festival. In the past 22 years, the clothing festival has nurtured our brand. We are also the brand that this festival has grown up. We have two performances in the clothing festival this year. We also have a Palace of the Earth exhibition in Dalian. We have a temporary show. We have been doing this for 21 years. In the 22 year of this year, the leadership of the government also attaches great importance to it. It is also a support for the local enterprises. We are honored to participate in this kind of zero hour performance as a local brand. To participate in this exhibition, we need to produce a high-level, high-quality and characteristic exhibition to show our brand growth to our citizens and consumers. Ren