Luxury Sales Go All The Way To The Electronic Age

If one day, you discover that Hermes and LV also set up an electronic sales platform. They no longer sell through cold counters in big stores. Is it more surprised or more pleasantly surprised? Perhaps, no matter surprise or surprise, such a reality will soon appear.

Dolce&; Gabbana open shop

The interface looks like "fan guest".

Not long ago, Dolce&, Gabbana and global e-commerce partner YOOX opened its first online store. It is said that this online store will help the brand realize the online sale of all products. Men's wear , Women's wear And accessories series are released online in seven languages through computers, mobile phones and social networks. And this cooperation is making this brand performance rising rapidly.

The person in charge of the brand has a saying about developing the electronic sales platform: "we are eager to set up a shop that the whole world can visit. From the first day, we firmly believe in the power of the Internet. Nowadays, even those living in big cities can have the opportunity to experience the world of Dolce&, Gabbana.

Dolce&, Gabbana will focus on the global market, so it will also reveal the value of the brand in terms of the language, culture and ethnicity of every market. In August 8th, brand Online stores also landed in China. All products in the online store are distributed in Chinese, and the prices of products are marked by Renminbi.

After opening this brand new website, reporters found that all the products of the season were indeed included in the official website of Dolce&. Gabbana. The style of its pages is quite close to the domestic "customers". Customers need to register their accounts before buying.

A big shop doesn't necessarily lose its value.

Some people think that it is an inevitable trend for luxury brands to enter e-commerce. The Internet is not just "cheap", creating luxury world through the Internet is already in the foreseeable future.

In fact, since last year, luxury stores have sprung up like mushrooms. Although there are few ways to move "physical stores" onto the Internet like YOOX. However, some promotional websites with some large online retail rights have been using some strong margin to compete. However, there are still some doubts about buying luxury goods through the Internet.

Some people in the industry believe that luxury sales are not a cheap place, and the most important thing is quality and service. After all, luxuries and necessities are different. Once the value of the brand is lost, luxury goods will become worthless in the hearts of buyers.

Nowadays, many young two or three line brands have already found the suitable platform in the network world. Some big brands are also working with websites to broaden their sales channels. But in the Internet world, there is still no official authorization for top brands such as Chanel, Hermes and Cartier, and its products are also hard to find. For the top brands to wait and see at the moment, we may be able to understand a kind of waiting, luxury goods into the network is already the general trend. So no brand can escape from this whirlpool.

It is precisely because of this consideration that even the Yintai, which is itself a department store, is working hard on its own "Yintai network". An insider in Hangzhou said that e-commerce is definitely the future trend. Setting up a network sales platform can not only bring about an increase in sales, but also virtually expand the channels for brand promotion. Therefore, a brand like LV will probably open an official online store in the future.