Dalian, 74 Years Old, Changing Shop In Autumn, ZARA

Life experience

"Autumn forest has been pformed!"

Since the closing of stores in March 17th, Dalian people's concern for Qiu Lin women's shop seems far beyond the attention of an ordinary department store.

The department store, which was born in 1937, is called the veteran building of Dalian business.

This is originally the "three Vietnam Dalian branch", once a landmark building in Dalian.

It was not only the most advanced shop in Dalian, but also the best one in the branch store of Northeast China.

From 1945 to 1955, the building was called Qiu Lin company, and Sino Soviet joint venture was jointly managed by Soviet and Chinese managers.

An old business in Dalian recalled that all the salesmen in the year were dressed in Russian style, men and women alike in makeup, with wax on their heads, perfume on their bodies, waitresses in the basement selling food, white headscarves and white "Bragi" aprons.

From the return of the Soviet Union in 1955 to the ten year of the "Cultural Revolution" in 1966, Qiu Lin was completely taken over by the Chinese side.

In this period, there are three big state stores in Dalian, such as big business, Tian Bai and Qiu Lin, and Qiu Lin is the only senior shop.

Most of the goods sold in the store are high grade. It is said that Qiu Lin is the thickest of the three big stores, both the Japanese and the Soviet goods, with many furniture and supplies representing the style of the two countries.

In the 70s of last century, it became a light industry product store in Liaoning Province, specializing in the products of this province.

Along with the reform of Dalian's business system, from the "Dongfang red shop" to "autumn forest company", Qiu Lin gradually moved towards the future.

In 1996, the big business group came to Qiu Lin.

At that time, the competition in the Qing Wawa business district was far from fierce. As a result, Dashi group made the first market segmentation in the country with advanced vision: being a professional shop specializing in women's goods and renaming it as a female shop in the autumn. In those days, the design of the pink image designed by the French designer for the outer side of the autumn Lin's shop had attracted widespread social attention.

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Over the years, Qiu Lin women's shop has been leading the trend of the women's wear market in Dalian. Many female customers regard Qiu Lin women's shop as a fixed place of consumption.

Now, why should the autumn Lin women shop upgrade themselves?

DACC group responsible person told reporters that in 1996, DAC Group invested heavily in the old building shopping mall with a floor area of less than ten thousand square meters for renovation and relocation.

In October 1998, Dalian Qiu Lin women's shop opened a new door with a brand new image, which was a great success in qingnwa business district.

Qiu Lin women's shop became the first market in the national department store.

"It can be said that in the first gold trading area of Dalian's Green Valley, Qiu Lin women's shop has always been leading the business circle to upgrade consumption along the way of fashion."

The official said that in recent years, other businesses in the Qing Valley business district have gradually managed women's clothing as a strong business type, and the leading edge of autumn forest store is no longer as obvious as before.

"We think, what kind of posture should Qiu Lin women shop take next?

She said that in recent years, fast fashion consumer brands have risen rapidly and landed in China.

In the green mud business circle, in the shops of the big business group, from the area and location, the most suitable for fast fashion consumer brands is Qiu Lin women's shop.

The direction of the upgrade is to introduce the world's most famous fast fashion brand and undertake the task of enhancing youth, fashion and international flavor for the entire Qingwa Valley business district.

Besides Qiu Lin, there are many old commercial buildings in Dalian.

After decades of changes, how are these "old businesses" now?

Behind the ups and downs of these old shops, they are refracting the continuous development of Dalian's commerce.

Dalian shopping center: also established in 1937, it is the most successful business in Dalian's old business enterprises.

The predecessor was called "Chang pan Qiao market" and was formerly known as the "Xin Ni Chai Market".

During the cultural revolution, Dalian shopping malls were renamed "sunrise" shopping malls.

The Dalian shopping center, which occupies the core position of the Qing Valley, is the parent shop of the largest department store group in China.

Tian Bai building: formed by the old buildings on Tianjin street, it was founded in 1949, and it is known as the eldest son of the Republic's retail industry.

It has created many sales records of China's department stores and went bankrupt in 2006.

Since then, five Wenzhou businessmen have bought Tian Bei Lou and Nan Lou, and renamed the building of Tian Bai.

Min Yong shopping mall: the major shopping mall built in 1922 became Dalian's famous min Yong shopping center.

Once upon a time, the Min Yong shopping center was praised as one of the best shopping malls in Dalian. The counters for running non-staple food are always on the same side.

When the Xi'an road was pformed, the Min Yong shopping center was pformed in situ and built the current civil Yong Tai Tai Building.

Retained the original tradition of non-staple food, and added some new formats.