Famous Designer Interview Li Guohua: Fashion Is A Life Attitude.

Li Guohua: fashion is a life attitude.

Sky blue blouses, white trousers, big Satin sunflower satchel, Li Guohua's dress firmly writes his identity - fashion designer. Though mainly dressed in women's clothing, Li Guohua often made clothes for himself, and this shirt was his masterpiece.

This time, Li Guohua brought 27 sets of "Wei Luo Su Fei" women's dress, elegant style, elegant, is popular in Hongkong and the mainland brand. The object of the "Wei Luo Fei Fei" is a 25-40 year old white collar and a career woman with a sense of fashion. They cover the characteristics they need: exquisite workmanship, luxurious fabric, soft colors, simple design, and the charm of the brand is inadvertently revealed.

"Let young women be more fashionable and mature women more youthful." This is the motto of "Wei Luo Su Fei", and it is also Li Guohua's dream. Despite his involvement in the fashion industry, Li Guohua does not seem to like the word "pop". He said that what is popular is not important, and the important thing is to find something suitable for him. This is the principle of how to dress and is also the design concept of "Wei Luo Fei Fei". Hongkong is small, and it is easy to fashion a fashion trend. The mainland is different, and the broad geography makes the trend show different personalities everywhere. In addition to strong local characteristics, northerners prefer European brands, while southerners favor the trend of Japanese and Korean trends.

More than a year ago, Li Guohua moved the company and "Wei Luo Su Fei" to the mainland, and opened stores in Shenzhen, Shanghai and Beijing. In September, he opened second stores in Beijing. Li Guohua believes that the fashion brands in the mainland are developing very fast, and there are many fashion shows every year. But behind the brands are mostly bosses, not designers. The feeling is that the business is too strong, and the personalization of the brands is not strong or even vague.

The natural beauty of Sanya is a great inspiration to Li Guohua. "The style here should be comfortable, elegant summer and autumn clothes, and also very suitable for stimulating evening dress design." He said he had the chance to go to Sanya again to find inspiration for creation. "Fashion is an attitude." Li Guohua regards fashion as an attitude towards life. He feels that the beauty of life is everywhere. It is important to have a pair of eyes that discover and taste.

Link: Li Guohua, member of Hongkong Fashion Designers Association; graduated from fashion design department of Hong Kong Polytech University in 1989. In 1988, the Hongkong youth fashion design competition won the title of non knitting group. In March 2003, it represented Hongkong on the "2003 cross strait Textile Fair and the three famous fashion designers' Conference on both sides of the Taiwan Straits". In October 2003, it sponsored the clothing of Miss China competition for the Phoenix satellite TV. In July 2004, it was invited to hold the special debut of "Wei Luo Su Fei" in the "2004 Liaoning International Fashion Week" and won the title of "the most popular fashion brand".