LG Electronic Blue Ocean Strategy Hits The Second Flat Panel Tvs.
The "chocolate" mobile phone has benefited LG group, and now LG group is trying to make this sweetness go on.
Yesterday (August 29, 2006), Yu Nan, President of LG electronics Greater China, announced that in September this year, the group will launch the second impact of the blue ocean strategy in the appliance market. Its new flat-panel TV brand, XCANVAS, will become the flagship product.
At the same time, Yu Nan expects to use this flat screen TV to break the old pattern of low price products and high-end products in the past few years in China.
"LG electronics is promoting the blue ocean strategy in an all-round way through the establishment of competitive advantages of differentiated business models and products."
Yu Nan spoke bluntly.
According to industry sources, the "chocolate" mobile phone made by LG group was the first wave of its blue ocean strategy in April 2006. After the mobile phone was launched into the Chinese market, it was first recognized by consumers.
Jin Haiyan, LG electronics brand management department, said that the new XCANVAS products include not only plasma products that LG has always praised, but also two LCD TV with 42 inches and 47 inches.
LG group disclosed that XCANVAS flat-panel TV has a 80G hard disk in the chassis, which can realize the "left and right time" function, automatically record the latest 1 hours of the program, and users can stop and replay live TV programs at any time.
Some market analysts believe that with the increasingly fierce competition among big enterprises in the tablet market, high-end products show that the problem of homogenization of performance is becoming more and more serious, while low-end products manufacturers can only start price war, and the tablet market is gradually sliding into the mire.
To this end, some manufacturers are also actively developing new functions of TV in order to break through.
It is reported that China is one of the three strategic markets of LG, but the plasma TV that LG group is committed to is not a bright prospect in the Chinese market.
According to people concerned, after the LG group's plasma TV and LCD TV production ratio of 7:3, the current proportion is shrinking.
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