Phoenix New Media Listed NYSE Issued Price Lower Than The Predetermined Range

Phoenix new media May 12th in the US NYSE list The issue price is set at 11 US dollars, lower than the previously announced 12 to 14 US dollar issue price range, a total of 12 million 770 thousand shares issued. financing 140 million dollars.

After netqin, Renren, Jiayuan and other 3 listed companies in the United States, China Internet Corporation recently fell below the issue price, phoenix new media. Issue price Also lower than the previous scheduled period, making the industry's discussion of the Internet bubble more enthusiastic.

In this regard, Liu Shuang, chief executive of phoenix new media, believes that the above Internet listed companies' breakdowns are only temporary fluctuations in the capital market and do not represent long-term trends. Phoenix new media has a clear positioning and solid financial data, and believes that it can withstand the trials and hardships of the capital market.

As for the development of Fenghuang new media after IPO, Li Ya, chief operating officer of phoenix new media, said in a telephone interview with reporters that the IPO raised funds will mainly be used to enhance the content quality, increase the content supply and variety, strengthen the research and development of technology and products, and enhance the ability of market marketing. At the same time, phoenix new media will also choose to have strategic cooperation with its complementary resources, even mergers and acquisitions.

Phoenix new media is a cross platform network new media company, which owns three platforms, namely, integrated portal Phoenix network, mobile phone Phoenix Network and Phoenix video. According to the data, in 2010, the proportion of advertising and SP accounts for 39% and 37% respectively, while mobile value-added services (mobile newspaper + mobile game), video value-added and Internet value-added services accounted for 24%.

Li Ya expects that advertising revenue will continue to rise in the next 2 to 3 years, but in the longer term, it will be more optimistic about the growth of mobile phone payment business.