Wenger Brand Menswear 2011 Spring Summer Products Investment Promotion

VENNGER brilliant history

1933, VENNGER

In 1938, Veblen introduced the black and white line with gold wire into the royal family, and was deeply favored by the Royal gentlemen, and was formally awarded to the Royal noble by the royal family.

In 1945, Kenneth Veblen (Kenneth Wen brun) joined the then Gerald Laird, the largest knitting enterprise president of the United Kingdom (Gilad Laird), to create the VENNGER brand.

In 1948, in order to satisfy the new lifestyle of urban upstarts, Veblen, with the Royal British nobility's consent, authorized the black and white line with royal line of royal family materials as the core element of VENNGER brand fashion design and development.

In 1961, Kenneth Veblen developed the right fit.

In 1968, VENNGER garments were sought after by most of the city's new upbringing with elegant and simple classics. SPORTS and JEANS series were born accordingly.

In 2005, the VENNGER family has 160 stores and 300 counters throughout the world.

In 2009, VENNGER fashion men entered China and authorized Shenzhen Wenger Garments Co., Ltd. as the general agent in China.

Product positioning: in the black and white classic world, it integrates into the popular color system of the season. It always adheres to the classic, fashionable, simple and elegant brand style; the perfect combination of self-cultivation stereotactic cutting, pointed shoes, grid pattern, delicate details, and advanced fabrics reflects the pure English lineage, and reveals the individuality in the implicit and dynamic way.

Brand proposition: a simple English style, a new fashion proposition for urban upstarts.

Brand consumption guidance: to create a simple British style in all directions, and to guide British fans' desire to dress and wear.

Consumer positioning: target consumer group: 25-45 year old business, government and workplace new urban men.

Core consumer group: 30-40 year old urban upstart man.

Characteristics: they are a group of high and middle income newcomer, have a certain career and economic foundation, have a self view of fashion elements of fashion, do not follow suit blindly, have humanistic feelings, and the new blood culture that comes with them.