Lin Congying, A Nine Year Herd King: The Teacher Of The Yi Nationality Is Planning To Make Foreigners.

This year, Lin Congying set a goal for King Mu: in 2012, he became a Chinese business.

"Moving capital" is an important step in Xiamen's internationalization.

In September 27, 2009, the headquarters building was located in Guanyin Mountain, Xiamen.

Choosing Xiamen is also a step in its internationalization strategy.

"Xiamen has an international vision, an international port, an international talent, and the ability to take off the wings for the internationalization of enterprises."

Lin Congying, chairman of the nine Mu Wang.

To make such a decision, we may have to thank the financial tsunami.

At that time, King Mu had to suspend the listing. The listed companies in Jinjiang were not performing well at that time, and Lin Congying just settled down to sort out his own development strategy and lay the foundation for internationalization.

In addition to moving headquarters to Xiamen, Lin Congying also bought two European brands and gradually increased the market share of the nine Mu Wang, laying the groundwork for the listing in 2010.

Hand IBM to improve supply chain cost reduction

There are many stores, and the problems such as high operating cost, low management efficiency and slow reaction caused by rapid expansion are beginning to appear.

By the end of 2008, nine Mu Wang had opened more than 550 new stores in the domestic market, and its profit has dropped to about 20% compared with the 30%-40% growth in previous years.

Lin Congying quickly discovered the problem, so before he moved to Xiamen, he also invested nearly 100 million yuan.

Lin Congying predicted, "this will reduce the total cost of the nine herd kings by about 20%, and shorten the production cycle time to 20%-30% and increase productivity by more than 15%."

"Walking on both legs"

After the supply chain problem was solved, Lin Congying had no worries at all.

According to his plan, King Mu will walk on two legs. One is to cooperate with international brand enterprises, and to retain their brand and the original foundation by appropriate means of acquisition, and the other is to start with its own brand from the surrounding areas.

{page_break}

It is a good idea for Lin Congying to think that "the teacher is the master of foreigners".

Foreign companies were affected by the financial crisis, and he came to "take advantage of trouble".

On the day before the closure of the Xiamen headquarters, the negotiations lasted nearly three months. Lin Congying finally got a 51% stake in a European clothing brand and bought his R & D, brand and channels.

The brand will not only continue to occupy the European market, but will also be introduced to China for sale.

On the other way out, Lin Congying took advantage of the current situation and chose the first stop of the "go out" of the nine herding kings in Taiwan.

He believes that the State Council's support for the Taiwan Strait Economic Zone's first trial policy to Taiwan is a great benefit for Fujian enterprises, and Taiwan has also announced that it will introduce land capital into Taiwan.

"First Taiwan and Hongkong, and then the Southeast Asian countries with similar body and Chinese characteristics."

Lin Congying's idea of going out is quite clear.