Lining, A Shoe Maker, Controls The Cost Of &Nbsp By Raising The Price; The Price Of The Product Will Increase By Two Digits In The Price Range Of Nike.
April 8th, facing the pressure of rising costs,
Nike
,
Lining
Equal movement
brand
Recently, it has indicated that it will respond to price increases.
It was reported that Nike's March 18th quarterly results in the third quarter showed $5 billion in sales for the quarter, up 7% from a year earlier, down from market expectations.
Mary Remzi, spokesman for Nike headquarters in the US, said that in order to ease the cost pressure brought about by the increase in oil prices, labor costs and freight rates, the company will start raising prices for footwear and clothing products worldwide in spring 2012.
At the same time, domestic brands are encountering the upward pressure on raw materials cost.
This year, domestic cotton prices once exceeded 30 thousand yuan / ton, or more than 10% at the end of last year, and the price of rubber rose from 35 thousand yuan / ton a year ago to 40 thousand yuan / ton.
Anta sports (02020.HK) disclosed in its earnings report that as of December 31, 2010, footwear cost rose 3.6%, clothing cost increased by 5.7%, and Anta's self production, subcontracting and outsourcing costs rose 7%, 7.7% and 38.4%, respectively.
Reported that Anta, 361 degrees will increase the sale price of footwear products, an average increase of about 10%.
Xu Zhida, chief operating officer of PEAK sports (01968.HK), told reporters that the supply cost of raw materials will rise by an average of 15% in 2011, and that the price of PEAK footwear will increase by 10% or 15% of clothing.
In addition, Hongxing Erke said that the rise of raw materials such as oil and rubber will lead to an increase of about 20% of the cost, and plans to raise the price of products 15% to 18% this year.
Prior to this, Lining (02331.HK) chief executive officer Zhang Zhiyong said in the performance press conference that the cost will increase by 20% this year, and the company can only lock in the raw material prices in the next eight months, so the price will be controlled to raise the price and the product price will increase by two digits.
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