How To Choose Foreign Exhibitions

Selection of exhibition:

1) determine the number of visits to the exhibition annually.

2) list all the industry exhibitions, and then consult with peers to see which exhibitions are better and worse.

3) through the list of exhibitors on the exhibition website, we can see which exhibitions the leading leaders in the trade are involved in, and follow them.

4) generally, there will be some industry magazines.

5) if you have energy, time, enough budget and personnel, you can choose five or six different exhibitions for one year, and then select one from them. (a colleague of mine does so, and the annual exhibition fee is no less than one million).

Two, the advantages of participating in the exhibition are many:

Every time I go abroad to participate in exhibitions, I can find the great Chinese delegation, and a lone ranger like me is not a handful, but it is definitely a different person.

I insist that I travel for the following reasons:

1) the cost can be saved a lot: in general, I travel on my own, the booth fee is not counted, even the air tickets, often only spend more than ten thousand yuan, and the group with twenty-five thousand yuan / person, the most expensive person even reached seventy-five thousand / person.

Because of the prior agreement with customers or local suppliers, free meals or even free hotels can be used to live.

2) the ability to prepare for exercise: the first time to go to the United States to participate in the exhibition, from renting furniture to renting a carpet to booking a hotel to sample delivery, it is done through the active exchanges with the organizers. By holding the preferential time interval (the advance booking often has preferential prices), it not only saves a lot of expenses, but also exercises communication.

3) freedom of travel: in Germany last year, many delegations designed tours were often related to tourism and had nothing to do with business.

On the other hand, I visit clients and use the weekend or half a day after business to play on the customers' places. Sometimes there are enthusiastic customers as tour guides who both visit scenic spots and enhance their feelings.

4) exercise adaptability: without guides and regimental leaders, we often have to deal with the front desk, hotel attendants and taxi drivers themselves.

When you eat, you often avoid Chinese restaurants. When you choose a local restaurant, you often have unexpected adventures and surprises.