10 Ways To Solve Women's Wear Display
The importance of clothing display skills in women's clothing stores
First, give consumers guidance.
Clothing collocation should not only convey brand culture, but also provide a brand culture.
Consumer
Provide collocation guidelines, which is the needs of consumers, as well as the needs of women's clothing brands.
The most important part of the rapid formation of collocation is the handling of details, whether it is the position of the model, or the accessories that match the clothing: glasses, watches, scarves, hats, shoes, all kinds of bags.
And even other clothing that leads to consumption.
The most direct effect brought by successful collocation is sales. People agree with the brand style when they identify with the brand style, and promote the sales of the band in the sense of identity that has already formed.
Each model shows different status of young men and women, and the position is set at cross stations, each model in its own series.
But in matching accessories and color details, men and women wear red as a coordinating element to form the overall collocation effect.
Consumers can reproduce directly according to the collocation of models, thus narrowing the distance from consumers and directly promoting consumption.
Two, atmosphere creation, emphasize narration.
In order to achieve quick matching, we also need to create narrative conflicts for the shop windows.
collocation
Create atmosphere, let the relationship between models, not loose, describe the relationship in the details of clothing, such as the echo of a accessory, the relationship between a pattern, the action between models, and create a sense of harmony between models.
Three, store display and clothing matching
Store display is closely related to sales.
Clothing collocation
The display mode gives consumers the most intuitive collocation effect, the overall style is unified and coordinated, the large color blocks are scattered, convenient for consumers to choose, and can promote joint sales.
This is what every qualified display designer knows, but how to quickly realize the division of the store space, the collocation of clothing and the color distribution? This is what a high-end display designer needs to master.
One of the solutions is actually very simple: echo with the window.
By copying the way of clothing in the window, the store is divided into different areas, as well as different wall and hang displays, supplemented by other replacement products that can be matched with them.
A quick and simple display will be completed.
Through the ingenious design of the collocation and display of clothing shops, the clothing store can convey the cultural connotation of its brand to the greatest extent to the customers, and also fully display the aesthetic feeling of the clothing. While creating a comfortable shopping environment, it also unwittingly improves the performance of the clothing store.
Clothing display methods commonly used in clothing stores
1. Thematic display: set a theme display method for clothing display.
Themes should be constantly adapted to meet seasonal or special needs.
It can make the store create a unique atmosphere, attract customers' attention, and then play a promotional role.
2, the overall display: the complete set of goods will be displayed to the customers in full, such as the full set of costumes as a whole, with body models from head to toe to complete the display.
The overall display form can provide customers with overall vision and facilitate customers' purchase.
3, orderly display: according to the size of the shelf, determine the value of the length, width and height of the commodity, arrange the goods neatly, highlight the sense of the quantity of the goods, and give customers a kind of stimulation. The goods displayed on the regular display are usually goods that the store wants to sell to customers in large quantities, or because of seasonal factors, customers purchase large quantities and purchase high frequency commodities.
4, random display: that is, random accumulation of goods.
It is mainly applied to display special goods, it is to give customers a kind of "special sale is cheap goods" impression.
The display devices used in random display are generally circular or four angle netted baskets, and they also contain prompts for special sales.
5, disk display: in fact, it is a change in neat display, and it is also a sense of quantity of merchandise. It is generally stacked in a single style and arranged in order. The bottom of the carton with merchandise is cut off and left behind, and then stacked up in a tray. This can speed up the speed of display and display, and to a certain extent, prompt customers to buy in bulk.
6, positioning display: refers to certain commodities once determined location display, generally no longer changes.
Products that need to be displayed are usually famous brand names. Customers purchase these goods with high frequency and large purchase quantities, so they need to be displayed in a fixed position to facilitate customers, especially the old customers.
7, associated display: refers to the display of different kinds of complementary clothing.
With the complementarity of commodities, customers can also buy the next item when they buy a product.
It can diversify the overall display of stores and increase the probability of customers buying goods.
Its application principle is that commodities must be complementing, breaking the distinction between commodities and expressing the actual needs of consumers.
8. Compare display: classify the same commodities according to different specifications and quantities, and then display them together.
Its purpose is to stimulate the desire to purchase by making use of the price differences between different specifications of packaged goods, so as to make it buy decisions because of low price.
9, classified display: according to the quality, performance, characteristics and use of objects to classify, display methods to customers.
It can facilitate customers to compare and choose between different colors, quality and price.
10, island display: there is no central display rack at the entrance, middle or bottom of the shop, and a special display booth is set up.
It enables customers to view the merchandise displayed in four directions.
There are many kinds of equipment on island display, usually with platforms or large net goods baskets.
Island display equipment can not be too high, too high, it will affect the entire shop's space vision, but also affect the customers from four directions on island display merchandise perspective.
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