Robin Li'S Successful "Five Strokes" Pioneering Work

First step: look ahead two years.

That year

Robin Li did not follow big Liu into the field of electronic commerce, but quietly walked to the field of Internet search which few people asked.

Because he saw the tremendous impact that search could have on the Internet world.

Robin Li warned the eager Entrepreneurs: we must have a look ahead for two years.

Follow the trend and catch up with the trend. What you eat is probably just a cold meal.

The second recruit: less promise, more cash.

How long can this project be completed?

"6 months."

"4 months? Do you pay 50%?"

- "sorry, I can't do it."

This is a dialogue with a client at the beginning of Robin Li's business.

Later, the client told him that he was very satisfied with Robin Li's refusal, because it reflected that Robin Li was a real and steady person, so that his product would be guaranteed in quality.

The third move: borrow money when you don't need it.

In the process of starting a business, it is an irrefutable truth to have money to go all over the world without money.

In the US Silicon Valley, every day there are companies that have venture capital to build a faction. Every day, companies are closed because of their shyness.

Robin Li believes that investors must seek investment when they do not need money.

It's Robin Li's style to do half a year's work in one year.

He believes that this will ensure that half of the money is still in its grasp.

In such a situation, you will be invincible if you borrow money from investors.

Because "even if I can't borrow it, my company will not collapse at once".

"Do not easily give the initiative to investors. No one will be happy in the process of starting a business."

Robin Li warned entrepreneurs, "we must borrow the money we need next time we are not short of money."

The fourth move: don't prematurely pursue profits.

To make profits early is to reduce investment in technology in a large number.

Robin Li believes that an innovative company must invest heavily in technology.

Only in this way can he be in the lead or even monopolize in technology.

And this kind of lead will bring great rewards to enterprises in the future.

The fifth move: remain passionate.

An innovative process is by no means a smooth sailing process.

If there is not enough love and passion, entrepreneurs will be hard to keep up.

So, Robin Li said to entrepreneurs, first, make sure that you love and passion for this business, then start your business.

"I chose to give up my Ph.D. degree to start my business, not for money, but for my love for this industry.

At the same time, I am not totally ignoring the factors of money, but I always believe that in today's society, as long as you give good products to the society, the society will give you more returns.