XTEP Promotes Marathon For Brand Promotion

Reporter recently XTEP (China) Limited learned that the company became the general title of China's Kai Kai International Marathon race. Sponsor And the only designated sports equipment supplier, the top partner of the Yangzhou Zhen Zhen International Marathon (Ban Cheng) competition and the only designated sports equipment sponsor. At the same time, XTEP is also the top partner and the only designated sports equipment sponsor for the Taipei International Marathon and Taipei "National Road" marathon.

In this way, coupled with the Xiamen International Marathon, Tibet half marathon, Xi'an City Wall Marathon, Taiyuan International Marathon race, and Hangzhou International Marathon held by XTEP for four years in 2010-2013 years, the sponsorship of the eight city marathons has been won by XTEP this year.

In recent years, XTEP has invested a lot of energy in running events, and has become a sports brand running at the core of development. This is also an important reason for XTEP's continued efforts in marathon events. At the beginning of this year, XTEP took the sponsorship of Zheng Kai, Yangzhou and Taipei marathon in one fell swoop, and will further form a brand promotion mode with running as the core.

Prior to that, XTEP already had many advantages in running resources. XTEP sponsored the Xiamen international marathon with the title of "the most beautiful track in the world". The Tibet half marathon with the title of "the highest track" is the Xi'an City Wall Marathon with the title of "the oldest and most historic track". It is worth mentioning that last year, XTEP has also become a partner in the diamond competition of the top track and field events. In running events, these resources have already formed a competition in Pyramid, including both participating in the full marathon project and the competitive events that can feel speed and passion.

From now on, at XTEP brand In the image, consumers can not only appreciate the perseverance and tenacity of people, but also enjoy the shock of speed and explosive force. XTEP has become increasingly rich in resources for running projects, and can even be said to be "taking the lead". This is just like the words of Ding Shuibo, President of XTEP (China) Co., Ltd.: "running is the core sport of XTEP. Our aim is to let consumers think of running and think of XTEP."

Not only that, careful people can also see that since the end of 2009, XTEP has focused on CCTV, provincial satellite TV and print advertising resources across the country, and has created a wave of "love running, love XTEP". It is revealed that XTEP's sole intelligent running shoes will also be put into the market in 2011. The intelligent running shoes, using the chip technology of the Silicon Valley of the United States and connected with the backstage of mobile phones and computers, can automatically record the basic data of running frequency and calorie consumption, and will bring different running experiences to more people who love running.

It is reported that XTEP will also sign sponsorship agreements with a number of international sports events held in 2011. For example, the twenty-sixth Universiade was held in Shenzhen in August 2011. XTEP was successfully appointed as the partner of the US team and the only designated award dress supplier, and the only sports equipment supplier of the British team. In addition, XTEP is also the official partner of the Chinese synchronized swimming team and the sole sponsor of sports equipment.