China's Footwear Industry Top 100 Brand Summit &Nbsp; Anta Gains Two Awards

A few days ago, "the top 100 most valuable footwear industry in China" was held at Diaoyutai State Guest House in Beijing, 2010. brand On the awards ceremony, Anta was awarded the "2010 most valuable top 100 brands in China's footwear industry" and "the ten largest brands in China". Gym shoes "The two awards" of enterprises made 2010 a success. Anta In fact, the harvest year has also established a new benchmark for the Anta brand in 2011. Zhang Tao, vice president of Anta, believes that Anta can win the affirmation from consumers and the market, thanks to the increasing brand influence and technological research and development strength.

Anta has always considered creating its core technology as the lifeblood of its brand. In 2005, Anta spent about 30000000 yuan to set up the first sports science laboratory in China, developing sports technology and functional design according to the athletes' body data. At present, Anta sports science laboratory is the first and only national enterprise technology center identified by the national development and Reform Commission, which marks Anta becoming a "technology national team" in the sporting goods industry. At present, the laboratory has contributed more than 40 national patents to Anta, including Anta's core technology and "feel glue" technology, which is popular among consumers.