Four Ways For Traditional Clothing Enterprises To Enter E-Commerce

First, enter C2C or B2C stores to open counters, so that virtual channels can be traditionally operated as suppliers. This way of access is convenient and easy, and will not break the original dealer price system. This approach is most suitable for small and medium enterprises, making the online a new sales window.

Second, the operation of online marketing to a certain operator is actually a general agent mode on the Internet. The advantage is that it is more secure. The disadvantage is that it is poor in handling and how the marketing effect depends entirely on the operation ability of the operators.

Third, in order not to affect the sale of offline brands, to create a new brand, such as BONO, is the essence of creating a new brand is an investment behavior. All new brands need to start all over again. Forming a team is particularly important. Whether the use of e-commerce team, whether the new team can integrate with the enterprise culture, is a problem that enterprises need to think about and solve.

Fourth, build your own website, make full use of traditional brand resources, effectively use offline mature channels, online sales and offline shipment.

Mobilize all dealers to become logistics distribution, dealers under the reverse B2B, B2C, centralized marketing, offline distribution.

This way integrates online and offline into a system, and the technology input will be larger, but it will make the brand form a resultant force and finally achieve the maximum benefit.