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Competence And Quality Of Salesmen

2010/11/5 10:23:00 96

Analysis And Judgement Of Competence And Quality Of Salesmen

  Ability is directly related to business.


1. observation Ability to detect problems (information processing capability)


The ability to be sensitive to problems is a very important ability for a salesperson to understand the market, competition, opportunities and threats, to discover potential customers, to perceive the real needs of customers, and to buy concerns. The following are the fragments of some salesmen meeting: "the last time I went to a client, I found them in the Chou Jianxin workshop. We should hurry up!" "our factory's packaging materials need to be imported, because the strength of domestic products is not enough, but in Chengdu, I found a firm's product is very strong, and I can jump on it." "In the process of technological transformation of customers in Xuzhou, we have to adjust the structure of supply products, otherwise we will lose this customer." "In order to repair nuclear power plants in Lianyungang, we should pay close attention to it. There may be a large number of orders". "A passenger transport company in a county should contract the bus to the driver, and we can do the work to the driver's home". These salesmen should be very attentive.


2, analysis and judgement ability


A lot of things that the salesperson works outside and business needs to be judged and handled by himself. The judgement of the conditions and situations and the handling measures are often very timely, otherwise it is easy to lose the trading opportunities.


3. Flexibility and adaptability.


The marketing of an enterprise can be roughly divided into three levels: strategy, tactics and business. The enterprise formulating strategy and tactics is generally based on the basic situation and trend of the market, making regular plans, often not specific and specific to specific customers and specific situations, which is very important for salesmen's initiative. Effective execution, meticulous execution and in place execution must be flexible.


4, communication, communication and coordinate ability


Salesmen are dealing with people. Communication and communication skills are very important. Whether it can be understood or accepted by customers or whether they can reach a certain degree of view and interests with customers depends on the effect of communication and coordination. Some people say that the salesperson is the organizer, planner, information center and interest coordinator of the market. This argument has his reason. Only through effective communication can we reach an understanding and exchange of views. The two sides' transactions are to achieve their respective interests, and we must effectively coordinate their interests in expressing and realizing their respective interests.

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