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Shoe Clothing Marketing Management System Relies On "Nine" Breakthrough

2010/10/22 10:21:00 62

October 22nd, recruiting hard and fierce competition

Sales

Backbone loss rate is high, staff enthusiasm is not high, logistics cost control,

Administration

Ineffective, often the loss of goods, damage, low efficiency, channel outdated, inadequate development, has become a bottleneck affecting the management of shoes and clothing products marketing, how can we break through the management bottleneck of shoes and clothing products marketing? Recently, the author Tan Ru found some shoes and clothing in some shoes and clothing enterprises in Wenzhou.

enterprise

In the marketing management, we have realized the new leap by applying the strategy of "Nine".

1. marketing strategy.

Under the command of the general manager, a feasible and scientific method is established.

Marketing

Strategy.

Scientifically formulate annual, quarterly and monthly market development goals, sales volume plan, customer management service plan, brand promotion plan.

Monthly verification analysis, timely adjustment of marketing strategies and plans, formulate preventive and corrective measures.

2. brand concept.

The brand concept of sales is given.

Build unique brand characteristics.

When people talk about fashion, people will think of their brand.

3. job responsibilities.

Determine the responsibilities of all personnel, and end the year.

4. systematization.

The system of marketing management and matching marketing management policies should be clearly defined, and the reward and punishment system of departmental personnel should be reformulated and strictly handled according to the system.

5. thematic work.

Every month, a marketing plan with thematic concepts is formulated, so that strategies, plans and measures are matched, the budget is determined, personnel are put into practice, and the whole process of monitoring and effect checking is carried out during the planning and implementation process.

6. salary assessment.

It is necessary to recruit talents with lofty ideals, to set up assessment criteria and carry out performance appraisal.

7. market informatization.

Create a special "market information center" and a set of systematic business reporting and information analysis system, so as to timely and effectively carry out market information collection and analysis.

According to the market information analysis, adjust the brand promotion strategy.

8. motivate workers.

Establish communication mechanism among employees, find out three advantages of each employee, make full use of them, enhance staff's enthusiasm for work, and tap the potential of their employees.

9. networking.

We should establish a contact network with the government and other relevant departments, and weave the media service network, achieve communication barrier free, enhance crisis management skills, and set up a crisis management plan.

The implementation of marketing management "Nine" has formed a shoe and clothing marketing management system, established a scientific employment mechanism, activated the entrepreneurial enthusiasm of employees, and built the cohesion of all staff, thus greatly improving the efficiency of marketing.