Cotton Prices Rise Lower Sales Promotion: Autumn Winter Underwear Is No Longer Pure Cotton.

In late autumn, temperatures dropped again in recent days in Wucheng. At this time of the year, brands of spring and autumn underwear had already set up promotional flower cars to fight price wars, but this year, manufacturers are low-key.

One statistic shows that Cotton price The price of winter clothing has increased by about 10% compared with the same period last year. The cotton clothing as the main raw material, such as autumn and winter underwear, has increased by nearly 15%.

Cotton prices rise lower sales promotion efforts

In a large supermarket in Jiangbei City, a brand of underwear sells a promotional tag with a special price of 99 yuan, attracting many customers. Reporters visited a number of supermarkets and stores in the city, and found that the price of cotton fabrics such as spring and autumn underwear and household clothes has begun to rise. Three guns and a thin underwear were priced at 238 yuan last year, and now they are 258 yuan, up 20 yuan.

Although the situation of direct price increase is still a case in point, the reduction of discount activities has become a common phenomenon, especially in the relatively low price clothing market. The rise of cotton clothing prices is nothing new. The price of a woman's home dress has not changed, but it was priced at 120 yuan last year and 135 yuan this year. Ms. Yip said that although the price had not changed, the wholesale price of her purchase had already risen several times: "just before the golden week, the price had been adjusted once again, and this week it went up and found that it had increased by two yuan."

Non pure cotton clothing Quietly increasing

The price of pure cotton products has increased, and the substitution effect has increased the proportion of other fabric garments on the market. In the city of Jiangbei a brand stockings store operator, this year's new product cotton content has generally been reduced, some fashionable women socks also use modle instead of combed cotton, feel soft, the price is not very different from high-grade cotton socks, very popular.

Some of the other garments in the market are more subtle. For example, a small brand of women's thermal underwear has a large "fine cotton" word on the plastic packaging. After viewing the ingredient label, it is found that only 45% of this underwear is made of cotton, and the remaining 55% is polyester, to the sweater worn on the outer layer, viscose fiber, acrylic or blended fabric has become the mainstream material in the market.

Of new style Fabric All kinds of

This autumn and winter clothing market, especially in the underwear market, the use of new fabrics significantly more than the same period in previous years: modal, bamboo fiber, microfiber, beech wood fiber, Tencel, Li Lai, Lycra, pearl velvet, Moda, bamboo charcoal fiber...... Many of them have different names, such as modal or beech fibers.

As cotton prices rise to the consumer terminals, the proportion of other fabric garments in the market may increase further. Before buying clothing, consumers should pay attention to the detailed fabric composition marked on the label (especially the washing label). In this way, the comfort, effect and washing methods of different fabrics can be understood to a certain extent, and it is not easy to be misled by salesmen or outer packaging.