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Export Of Shoe Enterprises To Domestic Sales To Deal With RMB Appreciation

2010/9/25 17:48:00 51

Because of the development of shoe industry in China

RMB appreciation

Foreign economy is slow and slow.

A series of factors, such as domestic shoes, business and exporters, have encountered difficulties in development and have had to turn to the domestic market.

This has brought great competition to the enterprises that have been developing in China, but it is an opportunity for consumers and advertising media.

For export

How should the domestic shoe enterprises turn the market?

1. enter solid shoe city for wholesale

There are dozens of shoe cities in Guangdong, Fujian, Zhejiang, Henan, Chengdu, Sichuan and other places throughout the country. Shoe companies can choose nearby shoe cities to enter.

However, due to the location of shoes enterprises and wholesalers, business development is subject to various restrictions.

2. development entities

Brand retail

store

It is a way to develop their own brand retail stores. At present, famous brands in China are taking this road.

But this price is also very high. In addition to putting a lot of advertisements into the brand, it also needs to develop long-term agents.

If the brand is more competitive and the risk is higher, the unsuccessful enterprises may be faced with bankruptcy, or there is not so much money to take risks at all.

3. develop network B2B wholesale

The development of Internet B2B wholesale is the main channel for footwear industry.

Because the network is not limited to area and time, as long as customers want to know shoes, you can always.

At present, logistics and paction security have been greatly protected, and network wholesale has become a reality.

For shoe companies, the input of the network is relatively small and the cost is relatively low. In order to gain greater advantage in the market competition, it is a big competition target in the wholesale price, and low cost can make a more competitive price.

4. developing network B2C sales

The development of Internet B2C sales by shoe companies is inevitable in the future market, and shoe companies can also gain greater profits from them.

At present, B2C is the only concern for consumers.

Which day eliminated the problem that consumer worried, the development of shoe enterprise B2C will be the most important and the most important way.