Semir Clothing Brand Guide

In the early days of enterprise creation, Semir put forward the corporate culture of "upholding virtue, being virtuous and harmonious and win-win", emphasizing win-win with employees, partners and society. The unique Semir enterprise culture has made Semir's development, and it is also the source of rapid and sustained development of Semir.

Over the years, Semir has deepened corporate culture through two degree of satisfaction projects, namely employee satisfaction and partner satisfaction.

Under the inspiration of Semir's win win culture, Semir's two brand networks have been distributed in 31 provinces and autonomous regions of the country, and 96% of the 4300 shops have realized profits.

At the same time, Semir is trying to shape Semir as a family, a ship, a legal person and a school. It has four images. It shoulders four responsibilities, that is, creating space for employees, shouldering the responsibility of employees' growth, creating benefits for partners, shouldering the value responsibility of customers, creating profits for enterprises, shouldering the responsibility of developing enterprises, creating wealth for society and shouldering social responsibility.

While Semir is developing rapidly, it does not forget to repay society and actively fulfill its social responsibilities.

The Semir system has created more than 40 thousand jobs for the society. It has actively participated in donations to the old revolutionary base areas, supported the building of a new socialist countryside, condolences to public security officers, fire forces, flood fighting and disaster relief, and so on. Up to now, a total of about 86000000 donations have been donated.

Among them, in 2006, we spent 20 million yuan to establish the first corporate philanthropy branch of Wenzhou, the Semir branch of Ouhai District Charity Association. In 2007, we invested 10 million yuan to establish the Ouya citrus base in the leading village of Ze Ya Town, and became a model for village enterprises to help each other in pairs. In 2008, we donated about 22700000 yuan to the earthquake stricken areas in Wenchuan.

Semir has won the honor of the national labor awards, the national "double love double evaluation" advanced enterprises, the national model labor relations harmonious enterprise, the national model worker's home, the Chinese charitable award and so on.

It is precisely the leadership of all levels of government departments and the support from all sectors of society that have contributed to the rapid growth of Semir today.

In the face of changing market environment, we should seize the key points and make breakthroughs in innovation, and Semir will have 100% confidence. Next year, we will strive to achieve a total sales of 11 billion yuan.

In recent years, Semir has accelerated the listing process of "socialization of capital and enterprise". With the help of the Dongfeng market, it will continue to strive to build a headquarters economy in Wenzhou, and strive to forge ahead with the goal of brand internationalization, talent professionalization, scientific management, market globalization and enterprise socialization. It plans to break through 40 billion in 2014, and make Semir the first group in China's apparel industry, laying a solid foundation for the realization of "Centennial enterprise and Centennial brand".