In The Second Half Of The Year, There May Be Price War In The Fur Market.

　　 今年上半年，由于受原皮价格大幅上涨的影响，不少崇福企业所接的外单受到不同程度的影响。据厂家介绍，上半年国外客户的总数并没有明显减少，但是客户所下订单的总量却有所下降，因为原皮涨价，年前所接的订单，厂家亏本也要做。总体来说，今年上半年的外销形势对于多数厂家来讲并不是很理想，再加上去年下半年内销皮草市场的火爆场面，不少企业把希望寄托于下半年的内销市场。据悉，一些已涉足内销的厂家今年也准备加大内销市场的投入，一些2008年～2009年在俄罗斯市场铩羽而归的企业，现在也把大部分精力转向内销市场。在众人都看好内销市场的大背景下，下半年的内销形势如何?是不是会上演价格战?这成了时下人们议论的热点。

At present, whether it is

Reason one: high-end

Last year, because the price of marten was at a record low, the production cost of mink garments was relatively low. For those who had always wanted to buy mink clothes but did not realize their wishes, they might regret this year, because last year consumers could only buy a short mink coat for five thousand or six thousand yuan. If they spent 7000 yuan to 9000 yuan, they could buy a medium long mink coat, which is undoubtedly very affordable.

Affordable prices, plus mink's nobility and good quality, made many orders for mink enterprises in short supply last year, and business flourished.

This year, Chong Fu, Haining and other places many manufacturers began to switch to mink garments.

It is reported that in the second half of this year, Haining will open 280 new factories and specialize in mink garments. In addition, Haining leather city will also launch the third phase, fur city, specializing in the sale of fur clothing.

According to a person familiar with the matter, although the prospect of marten industry is considerable, the entry threshold is relatively high. If there is no 500 thousand capital on hand, it will not be possible to run a mink factory.

For a mink production enterprise, if a mink garment does not have a profit of more than 1000 yuan, it will be very difficult for enterprises to survive in the industry.

In the second half of this year, 280 strong mink clothing manufacturers will be added to Haining alone.

In order to compete for customers and compete for orders, price reduction is the most effective way for enterprises to compete. Therefore, the market situation of high-end fur clothing is not optimistic in the second half of the year.

Reason two: low end fur clothing, strong leather, high price may affect consumption.

For ordinary consumers, spending tens of thousands of yuan to buy a mink dress is really too extravagant, so in the past few years, women who pursued fashion and wanted to wear fur clothes chose to spend hundreds of yuan or one thousand or two thousand yuan to buy a rabbit skin dress for a fur addiction.

In fact, whether it is rabbit skin, Rex rabbit skin, or sheep skin, fox skin, after processing to make clothes, there is a problem of wearing time or storage time too long.

For example, an otter rabbit skin clothes will harden for more than 35 years, thus affecting the comfort and beauty of hand feeling and wearing. Once consumers find their favorite clothes appear these problems, the impression of low-end fur clothing such as rabbit skin will be greatly reduced. They will not only buy their own clothes in the future, but also affect the purchase decisions of their close friends and relatives.

What's more, the price of rabbit skin, fox skin and raccoon skin has gone up crazily this year, resulting in the increase of production cost and the price of garment is far higher than the market price of previous years, which will definitely affect the consumer's purchase decision.

Reason three: the demand for accessories such as wool collar and cap is reduced.

It is reported that because the clothing business is too hot in the second half of last year, many domestic down garment manufacturers are producing at full capacity, and the output is much higher than the demand.

According to people familiar with the matter, the production of down jacket in China has increased by 50% in 2009 than in 2008. So far, many manufacturers still have nearly 30% of their inventory. For these garment factories, they will not place large quantities of orders and put them into production until the inventory is finished. After all, risk aversion is the first.

This also indicates that garment factories may have to reduce production this year, and the production of garment factories will inevitably affect the demand for wool collar and cap.

Under such circumstances, in the face of the upcoming peak season of production in the second half of the year, I urge those enterprises who have great hopes for the domestic market to be cautious in the future. At the same time, we expect that the domestic fur market in the second half of this year can break through the development obstacles and bottlenecks and create brilliant future.