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Anta Sports Strongly Supports China'S Sports Cause

2010/5/18 11:47:00 33

Anta Sporting Goods

  1994年,在福建晋江的一家制鞋作坊门口第一次挂上了安踏的标志,经过十几年的发展,安踏体育用品有限公司现已成为国内最大的综合体育用品品牌公司之一,并于2007年在香港成功挂牌上市。


Mr. Ding Shizhong, chairman and CEO of Anta Sports Products Limited's board of directors, was named the seventeenth "China's top ten outstanding youth" because of his special contribution to Chinese sports, and was elected as the Eleventh NPC deputy.


Since its inception, Anta has always adhered to the business principle of "setting up a business at ease, being a solid person and creating a hundred years' brand". After years of development, its sales performance is among the highest in the country.

In May 9, 2009, when Premier Wen Jiabao inspected Anta, he pointed out that Anta successfully pformed from labor-intensive enterprises into technology intensive enterprises, and explored a road with its own characteristics for "made in China" and "made in China".


Anta has won the honor of "China famous brand", "China famous brand product" and "China's quality inspection free products". The comprehensive market share of sports shoes has been ranked first among the similar products in the country for seven consecutive years.

Product range covers clothing, shoes and accessories, and in 2008 launched children's sporting goods series and fashion shoes series.

Anta has extensive marketing network in China, covering 31 provinces, municipalities and autonomous regions, including one or two and three or four line cities. As of now, there are more than 6200 Anta brand franchise retail outlets.

Overseas, Anta products have entered Eastern Europe's Serbia, Hungary, Southeast Asia's Singapore, Philippines, the Middle East's Kuwait, South America's Paraguay, Peru and so on 15 countries and regions.


Anta has been vigorously supporting the development of China's sports industry. In 2009, it became a partner of the Chinese Olympic Committee. It will provide equipment and award clothing for Chinese delegations of eleven international competitions in 2009-2012 years. At the same time, Anta signed five national water sports teams to provide comprehensive support for China's water sports.

Anta is sponsoring the Chinese men's basketball professional league (CBA), the national volleyball league matches, the National Collegiate Basketball League (CUBA) and CCTV basketball park all the year round. It is known as the "China League engine".

Anta is a pioneer in Sports Science in China.

In 2005, Anta set up the first sports science laboratory in the sporting goods industry in China, and devoted itself to the study of sports mechanics, aiming at improving the performance of Chinese athletes and promoting the development of sports in China.

Anta has signed several top sports players in the world, such as tennis stars Jankovic, Zheng Jie, table tennis world champion Wang Hao and NBA Houston rockets Scola, ordering exclusive equipment for them. Anta also offers more than 300 professional colors and 26 colors for 152 professional teams and 4000 people a year, totaling 200 thousand / more products.


Up to now, Anta has 24 footwear production lines in Quanzhou, and there are two garment production bases in Changting and Xiamen, which can fully meet production needs and have high-speed production efficiency.


Anta's design center is set up in Beijing, Guangzhou and Fujian headquarters. It has designers from China, Japan, Korea, Italy, the United States, China and Taiwan.

In 2005, Anta established the first sports science laboratory in China, established the first professional athlete foot database of China, and worked together with Academy of Fine Arts, Beijing Sport University, China leather and footwear industry Research Institute of Tsinghua University to enhance the comfort and protection of products.

Anta has been committed to the development of social charities for many years. In May 14, 2008, after the 5.12 earthquake in Sichuan, Anta donated money to the disaster area for the first time and donated 10 million yuan. Over the years, Anta has been committed to public welfare undertakings through the activities of "Anta star 100 public welfare program".

In December 2008, Anta was awarded the highest honor of the "China Charity Award" by the Ministry of civil affairs of China.


"The spirit of pcending oneself into every person's life" is the mission of Anta. Anta people are committed to conveying the spirit of sports and the spirit of sports to every consumer.

"Become the world's first brand name and share of the Chinese market, respected, and sustainable development of world-class sporting goods companies" is Anta's vision, "KeepMoving......"

"Never stop" is Anta's solemn commitment to the future and to Chinese sports.


 

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