2010 Red Bean Down Clothing New Conference Held Recently

In April 29th, the red bean down clothing new product conference will be held in 2010. What surprises will this year's conference bring to us after the new product's sublimation of natural and simple style in 09?

Next, go with the reporter's footsteps to visit the Far East Company of the red bean group.

Far East Company is one of the ten largest subsidiaries of the red bean group. Its industry covers three major fields, including clothing, cotton spinning, packaging, decoration and printing, with more than 2500 employees and 200 professional and technical personnel. It has imported advanced complete production lines from Japan, Italy and other countries. It has been equipped with various technologies, and its sales outlets all over the country.

The red bean down garment is the core project of Far East Company. It adopts the national standard superior quality index, and continuously introduces the domestic advanced technology to improve the product quality level, and expands the market with the patent new product. Up to now, the red bean down jacket has applied for nearly 100 patents to the state, and has obtained 30 inventions and practical patents.

For many years, the red bean down jacket has won many honors. In 2005, it won the gold medal of "China's feather clothing Cup" in 2004-2005. In 2006-2007, the "best sales" award and the "best sales" award were made in the down garment Expo in 2009, and it was awarded the best seller Brand Award in 2009.

At the same time, Far East Company also set up a "three level management" network of red bean down clothing, that is, red bean down clothing is directly sent to a type of shopping malls in the provincial cities, while regional agents are set up in the prefecture level cities. In order to prevent malicious competition and avoid market confusion, only one agent is set up in one area, and finally a franchised store is set up at the terminal.

This not only reduces the intermediate links, but also increases the profits of merchants, and enables the brand to enter the terminal market directly, and can rapidly expand the market. At the same time, it also directly serves the businesses, speeds up the speed of logistics distribution, and grasps the first-hand market information.

Now the sales terminal of red bean down clothing has been spread all over the country, reaching tens of thousands.

"The average production and sale rate of our down garments has reached 70% - 80%, while the sales rate of individual best-selling products has exceeded 90%."

Talking about the popularity of red bean down coat, Ma Jianjun, manager of Far East Company marketing department, was somewhat proud of it.

The so-called production and marketing rate refers to the proportion of the total number of products sold to the total number of products. The higher the ratio, the less inventory and the more products sold, the more popular it is. Compared with the average production and sales rate of the down jacket Market, it is no wonder that Ma manager can hardly conceal the joy of 50%.

In 2010, Far East Company launched a total of 500 new products for men's and women's down garments, and selected more than 200 entries for these products.

Men's down clothing is divided into four major categories: business casual, casual bread, sports fashion and parenthood. It has a total of 100 new products, and the style of dress changes from the Korean version to the European version.

In this new product for men's down garments, the Far East Company has launched several new type of "disposable disposable down garments". Compared with the hard and rough hand feel of the disposable disposable down garments, the new "disposable disposable down garment" introduced this season adopts a new technology to handle the leather with delicate handle and gloss.

At the same time, on the basis of the successful launch of carbon fiber far-infrared healthy thermal clothing last year, it has made persistent efforts this year, and its derivatives have successively been developed. Several products including carbon fiber far-infrared thermal power trousers and thermal waistband will be unveiled at the new conference this season.

The carbon fiber healthy thermal clothing is made of sophisticated heating materials, carbon fiber and 100% cotton fiber, and is laminated with heat resistant insulating materials. It integrates high technology far-infrared nano technology and ergonomics technology, and is in line with international industry standards. It is environmentally friendly, non-toxic, healthy and energy-saving.

Clothing is equipped with a less than two or two smart batteries, just like a mobile phone placed in the inner pocket of a cotton suit. The wearer can adjust the temperature according to his needs in high school and low temperature, so that people can keep warm and comfortable in the cold winter, especially for outdoor and chilling people.

At the same time, the carbon fiber healthy thermal clothing can not only bring the warm feeling of the "air conditioner" to the wearer, but also has very good health care function.

After the clothing is energized, the two molecules of carbon fiber and cotton fiber are combined to form a far-infrared radiation with a wavelength of 5-20 microns and a radiation rate of more than 90%, which is beneficial to human health.

Using the far-infrared radiation principle of carbon fiber and producing micron infrared rays during operation, it can effectively relieve the discomfort caused by cold in the back, waist and abdomen, promote blood circulation, achieve the effect of keeping warm and healthy, and create a comfortable, breathable and breathable space for human body.

The heating body regulates the channels and collaterals in the body through the far-infrared rays at the body's acupuncture points, and promotes blood circulation to Dissipate Stasis. It has the function of health care and rehabilitation for the vertebral vertebral nerve and the shoulder nerve of the human body, and it also has a good auxiliary therapeutic effect on rheumatism, stomach cold, lumbar muscle strain and backache.

According to medical clinical trials, carbon fiber healthy thermal clothing has significant effects on cardiovascular disease, lumbago and leg pain, arthritis, periarthritis of shoulder, cervical spondylosis, gastrointestinal diseases and gynecopathy.

"Our Far East Technology Center is relying on this carbon fiber thermal clothing technology, in the 09 year was awarded the" Wuxi engineering technology research center "," Jiangsu functional cold clothing and materials engineering technology research center "!

Ma said with a smile.

Unlike men's "big thermal clothing" brand, this new dress product pays more attention to the innovation of fabric and color.

Women's down jacket has launched five series of fashion, occupation, leisure, old age and lovers, with a total of 100 products.

The famous fabric developers in the United States have developed several lightweight, thin, soft textured fabrics and a variety of fashionable pattern fabrics. This year, the new products of women's clothing have made great use of these fabrics.

At the same time, in the selection of colors, women's clothes have abandoned the traditional "old" colors such as Tibetan blue and scarlet, and boldly adopt a series of fashionable and gorgeous colors such as violets, malachite green, pink orchid, Begonia red, jewel blue and so on.

In addition, the design of changeable collar, green collar, fluffy plucking and other fashion collar styles also make this season's women's clothing more close to the trend.

In addition, there is another bright spot in this new product, which is the introduction of a series of children's clothing.

Speaking of the new changes in the red bean down clothing new conference, Ma introduced: "we raised the threshold of the new payment prepayment. We expect that the prepayment will be over 100 million at this conference. Meanwhile, we have to fulfill our commitments. We will award the distributors three, 100 thousand, 50 thousand and 20 thousand yuan of bonus for the first 09 sales of the new year, respectively.

This order will be a comprehensive display of the cultural, product and marketing capabilities of the enterprise. Through the order, we will truly achieve early positioning, early funds, early product display, early production and early delivery, which will lay a solid foundation for the sales of 4 million items in 2010. "